RECENT STORIES:

Addressing digital sovereignty in a data-driven world
Asia the true testbed for AI agents
The reality of responsible AI appreciation: Eight ground-level perspec...
Scienjoy Holding Corporation Receives Nasdaq Notification Letter Regar...
GLOBAL CEOS TO CONVENE IN BEIJING FOR LANDMARK FORUM ON SUSTAINABLE TR...
PhotonPay Launches Physical Mastercard Commercial Credit Card to Empow...
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      Asia the true testbed for AI agents

      Asia the true testbed for AI agents

      Wednesday, July 16, 2025, 2:42 PM Asia/Singapore | Customer Experience, Features
    • Featured

      Appreciating AI means honoring accountability and integrity, beyond commercial hype

      Appreciating AI means honoring accountability and integrity, beyond commercial hype

      Tuesday, July 15, 2025, 2:23 PM Asia/Singapore | Features, Newsletter
    • Featured

      AI and the Great Work Reallocation in Asia Pacific

      AI and the Great Work Reallocation in Asia Pacific

      Thursday, July 10, 2025, 9:10 AM Asia/Singapore | Features, Future of Work
  • News
    • Featured

      Chatbot’s NAZI controversy prompts overhaul and new hallucinations features

      Chatbot’s NAZI controversy prompts overhaul and new hallucinations features

      Tuesday, July 15, 2025, 3:42 PM Asia/Singapore | News, Newsletter
    • Featured

      AI chatbot taken offline after generating controversial trope, sparking international backlash

      AI chatbot taken offline after generating controversial trope, sparking international backlash

      Friday, July 11, 2025, 4:35 PM Asia/Singapore | News, Newsletter
    • Featured

      Can inefficient meetings affect workplace productivity in the region?

      Can inefficient meetings affect workplace productivity in the region?

      Tuesday, July 8, 2025, 3:59 PM Asia/Singapore | News, Newsletter
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Case Studies

From startup to global enterprise: How Canva is preparing for the AI era

By DigiconAsia Editors | Friday, June 6, 2025, 3:30 PM Asia/Singapore

From startup to global enterprise: How Canva is preparing for the AI era

A unified data platform now empowers the firm to personalize services, accelerate innovation, and optimize operations amid global expansion plans.

Over the years, as visual communication platform Canva evolved from a fast-growing startup into a global business with over 230m monthly active users, the firm was facing the challenge of managing massive and rapidly increasing volumes of data.

This data complexity had been compounded by Canva’s expansion into enterprise markets, where the need for personalized experiences and agile product innovation had become even more critical.

To address these challenges, Canva was announced on 2 June 2025 to have implemented a unified data cloud platform that could scale with its growth and support its ambitions in the AI era.

By consolidating data from multiple sources, Canva is able to gain a holistic view of user behavior, enabling it to deliver tailored experiences and drive more informed decision-making.

Key principles of the transformation include:

  • Leveraging advanced analytics and AI to power features such as personalized design recommendations and granular customer segmentation
  • Optimizing data-driven approaches to marketing and sales operations to predict customer lifetime value, and to validate new product features efficiently before release
  • Using its AI data cloud platform to accelerate its product roadmap, improve marketing returns-on-investments, and support its enterprise expansion

Said the firm’s Director of Data Science, Moe Kiss: “As our user base expanded, so did the complexity and volume of data. Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions as we continue to innovate across our visual communication platform.”

The underlying data cloud platform supporting Canva’s transformation is provided by Snowflake, whose Industry Principal (Marketing and Advertising), Erin Foxworthy, noted: “By putting user insights at the center of their decision-making process, they’ve created a platform that delights hundreds of millions while building a thriving enterprise business.”

Looking the two firms are exploring new opportunities and features to further deepen their technical integration, enabling users to more seamlessly transform data into compelling visual output within Canva.

Share:

PreviousKling AI Celebrates First Anniversary; Achieves Annualized Revenue Run Rate Surpassing USD100 Million in 10th Month Since Launch
NextHungryPanda: More Than a Delivery App — A Cultural Connector and Community Partner

Related Posts

Can public sector services benefit from intelligent automation?

Can public sector services benefit from intelligent automation?

January 30, 2023

Heat emitted by supercomputers could be reused to warm homes

Heat emitted by supercomputers could be reused to warm homes

January 17, 2024

How one entertainment firm kept sports fans engaged during the pandemic

How one entertainment firm kept sports fans engaged during the pandemic

May 31, 2021

Leveraging digital twin technology in the sporting metaverse

Leveraging digital twin technology in the sporting metaverse

September 23, 2022

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Roojai Insurance (Thailand) doubles agent productivity through digital transformation

    Roojai Insurance (Thailand) doubles agent productivity through digital transformation

    Roojai Insurance (Thailand) doubles agent …Read More
  • Malayan Insurance achieves IFRS 17 readiness with SAS

    Malayan Insurance achieves IFRS 17 readiness with SAS

    A leading Philippines non-life insurer …Read More
  • How Iress is moving to EveryOps

    How Iress is moving to EveryOps

    Scaling compliance, security & efficiency …Read More
  • How Nissin Foods turned tangled, siloed data into smooth-as-noodles actionable assets

    How Nissin Foods turned tangled, siloed data into smooth-as-noodles actionable assets

    The trick is to unify …Read More

Bottom Sidebar

Other News

  • Scienjoy Holding Corporation Receives Nasdaq Notification Letter Regarding Minimum Bid Price Deficiency

    July 16, 2025
    BEIJING, July 16, 2025 /PRNewswire/ …Read More »
  • GLOBAL CEOS TO CONVENE IN BEIJING FOR LANDMARK FORUM ON SUSTAINABLE TRANSITION

    July 15, 2025
    The inaugural Sustainable Markets Initiative …Read More »
  • PhotonPay Launches Physical Mastercard Commercial Credit Card to Empower Global Business Payments

    July 15, 2025
    HONG KONG, July 15, 2025 …Read More »
  • FIC Global Leads the Switch from Electrons to Photons for AI Factories

    July 15, 2025
    With 16 years of expertise …Read More »
  • Jianzhi Education Has Regained Compliance with Nasdaq’s Minimum Bid Price Requirement

    July 15, 2025
    BEIJING, July 15, 2025 /PRNewswire/ …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 DigiconAsia All Rights Reserved.