RECENT STORIES:

Addressing digital sovereignty in a data-driven world
Agentic AI automation prescribes better healthcare for Speedoc (Singap...
Enterprise GenAI adoption trends, risks observed in 2024 data of one c...
vivo X200 FE Arrives: the All-Round Flagship Designed for Gen Z
LUYUAN Group Upgrades International Brand Strategy to Advance Active M...
LUYUAN Group Upgrades International Brand Strategy to Advance Active M...
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      Does ROI really matter in AI?

      Does ROI really matter in AI?

      Thursday, June 19, 2025, 2:57 PM Asia/Singapore | Features
    • Featured

      Reinventing insurance IT: A case study in digital transformation

      Reinventing insurance IT: A case study in digital transformation

      Friday, June 13, 2025, 11:22 AM Asia/Singapore | Features, Newsletter
    • Featured

      Siemens Digital Industries Software users share their transformation journeys

      Siemens Digital Industries Software users share their transformation journeys

      Thursday, June 5, 2025, 4:27 PM Asia/Singapore | Case Studies, Features, Newsletter
  • News
    • Featured

      Enterprise GenAI adoption trends, risks observed in 2024 data of one cybersecurity platform

      Enterprise GenAI adoption trends, risks observed in 2024 data of one cybersecurity platform

      Friday, June 27, 2025, 9:04 AM Asia/Singapore | News
    • Featured

      How ready are global organizations to navigate autonomous AI securely, sustainably?

      How ready are global organizations to navigate autonomous AI securely, sustainably?

      Tuesday, June 24, 2025, 2:51 PM Asia/Singapore | News, Newsletter
    • Featured

      Too much agentic hype masks real challenges in implementation, reliability, and business alignment

      Too much agentic hype masks real challenges in implementation, reliability, and business alignment

      Tuesday, June 24, 2025, 12:29 PM Asia/Singapore | News, Newsletter
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Case Studies

From startup to global enterprise: How Canva is preparing for the AI era

By DigiconAsia Editors | Friday, June 6, 2025, 3:30 PM Asia/Singapore

From startup to global enterprise: How Canva is preparing for the AI era

A unified data platform now empowers the firm to personalize services, accelerate innovation, and optimize operations amid global expansion plans.

Over the years, as visual communication platform Canva evolved from a fast-growing startup into a global business with over 230m monthly active users, the firm was facing the challenge of managing massive and rapidly increasing volumes of data.

This data complexity had been compounded by Canva’s expansion into enterprise markets, where the need for personalized experiences and agile product innovation had become even more critical.

To address these challenges, Canva was announced on 2 June 2025 to have implemented a unified data cloud platform that could scale with its growth and support its ambitions in the AI era.

By consolidating data from multiple sources, Canva is able to gain a holistic view of user behavior, enabling it to deliver tailored experiences and drive more informed decision-making.

Key principles of the transformation include:

  • Leveraging advanced analytics and AI to power features such as personalized design recommendations and granular customer segmentation
  • Optimizing data-driven approaches to marketing and sales operations to predict customer lifetime value, and to validate new product features efficiently before release
  • Using its AI data cloud platform to accelerate its product roadmap, improve marketing returns-on-investments, and support its enterprise expansion

Said the firm’s Director of Data Science, Moe Kiss: “As our user base expanded, so did the complexity and volume of data. Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions as we continue to innovate across our visual communication platform.”

The underlying data cloud platform supporting Canva’s transformation is provided by Snowflake, whose Industry Principal (Marketing and Advertising), Erin Foxworthy, noted: “By putting user insights at the center of their decision-making process, they’ve created a platform that delights hundreds of millions while building a thriving enterprise business.”

Looking the two firms are exploring new opportunities and features to further deepen their technical integration, enabling users to more seamlessly transform data into compelling visual output within Canva.

Share:

PreviousKling AI Celebrates First Anniversary; Achieves Annualized Revenue Run Rate Surpassing USD100 Million in 10th Month Since Launch
NextHungryPanda: More Than a Delivery App — A Cultural Connector and Community Partner

Related Posts

Omni-platform integration set to boost efficiencies in SEA’s food delivery industry

Omni-platform integration set to boost efficiencies in SEA’s food delivery industry

May 20, 2021

Australian telecommunications firms upgrade their network technologies

Australian telecommunications firms upgrade their network technologies

October 5, 2020

Pandemic-driven money laundering now a minefield for financial institutions

Pandemic-driven money laundering now a minefield for financial institutions

April 22, 2020

Using digitalization to bridge expectation gaps in food safety

Using digitalization to bridge expectation gaps in food safety

November 4, 2020

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Agentic AI automation prescribes better healthcare for Speedoc (Singapore) patients

    Agentic AI automation prescribes better healthcare for Speedoc (Singapore) patients

    Innovative technology enhances clinical workflows, …Read More
  • Mitigating high inflation with high tech: Fairprice Group (Singapore) taps cloud and AI

    Mitigating high inflation with high tech: Fairprice Group (Singapore) taps cloud and AI

    Given Singapore’s high standard of …Read More
  • Zuno General Insurance blazes new trails in reforming driver behavior in India

    Zuno General Insurance blazes new trails in reforming driver behavior in India

    A crash-detection feature in the …Read More
  • Dai-ichi Life Group ventures into India with a build-operate-transfer digitalization incubation plan

    Dai-ichi Life Group ventures into India with a build-operate-transfer digitalization incubation plan

    Identifying overseas talent pools and …Read More

Bottom Sidebar

Other News

  • vivo X200 FE Arrives: the All-Round Flagship Designed for Gen Z

    June 27, 2025
    SHENZHEN, China, June 27, 2025 …Read More »
  • LUYUAN Group Upgrades International Brand Strategy to Advance Active Mobility Solutions for All Scenarios

    June 26, 2025
    HONG KONG, June 26, 2025 …Read More »
  • LUYUAN Group Upgrades International Brand Strategy to Advance Active Mobility Solutions for All Scenarios

    June 26, 2025
    HONG KONG, June 26, 2025 …Read More »
  • President Prabowo Inaugurates Ijen Geothermal Power Plant, A Renewable Energy Project Supported by PT SMI

    June 26, 2025
    JAKARTA, Indonesia, June 26, 2025 …Read More »
  • GameChange Solar Supports IIT Madras’ AgniRath Team in Pioneering Solar Car Innovation

    June 26, 2025
    BENGALURU, India, June 26, 2025 …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 DigiconAsia All Rights Reserved.