RECENT STORIES:

Addressing digital sovereignty in a data-driven world
Asia the true testbed for AI agents
The reality of responsible AI appreciation: Eight ground-level perspec...
Scienjoy Holding Corporation Receives Nasdaq Notification Letter Regar...
GLOBAL CEOS TO CONVENE IN BEIJING FOR LANDMARK FORUM ON SUSTAINABLE TR...
PhotonPay Launches Physical Mastercard Commercial Credit Card to Empow...
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      Asia the true testbed for AI agents

      Asia the true testbed for AI agents

      Wednesday, July 16, 2025, 2:42 PM Asia/Singapore | Customer Experience, Features
    • Featured

      Appreciating AI means honoring accountability and integrity, beyond commercial hype

      Appreciating AI means honoring accountability and integrity, beyond commercial hype

      Tuesday, July 15, 2025, 2:23 PM Asia/Singapore | Features, Newsletter
    • Featured

      AI and the Great Work Reallocation in Asia Pacific

      AI and the Great Work Reallocation in Asia Pacific

      Thursday, July 10, 2025, 9:10 AM Asia/Singapore | Features, Future of Work
  • News
    • Featured

      Chatbot’s NAZI controversy prompts overhaul and new hallucinations features

      Chatbot’s NAZI controversy prompts overhaul and new hallucinations features

      Tuesday, July 15, 2025, 3:42 PM Asia/Singapore | News, Newsletter
    • Featured

      AI chatbot taken offline after generating controversial trope, sparking international backlash

      AI chatbot taken offline after generating controversial trope, sparking international backlash

      Friday, July 11, 2025, 4:35 PM Asia/Singapore | News, Newsletter
    • Featured

      Can inefficient meetings affect workplace productivity in the region?

      Can inefficient meetings affect workplace productivity in the region?

      Tuesday, July 8, 2025, 3:59 PM Asia/Singapore | News, Newsletter
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Tips & Strategies

Modernizing e-commerce with AI: Strategies for fueling growth and trust

By Nguyen Luu Bach, Global Head, Digital Commerce & Experience, FPT Software | Monday, March 24, 2025, 10:47 AM Asia/Singapore

Modernizing e-commerce with AI: Strategies for fueling growth and trust

Amid AI transformation trends in the region pitching hyper-personalization and enhanced e-commerce journeys, gaining and retaining customer trust is critical

The Asia Pacific region (APAC) is at the forefront of e-commerce growth, with no signs of slowing down.
Emerging technologies such as AI are unlocking even greater opportunities for e-commerce expansion in the region.
However, to sustain consumer trust, businesses must proactively address the potential drawbacks of AI.

Benefits of AI-powered e-commerce

With AI, businesses can deliver hyper-personalized experiences, from tailored product recommendations and precision-targeted marketing to individualized customer support and dynamic pricing strategies.

These capabilities enable retailers to gain a better understanding and correctly anticipate customer needs to improve satisfaction and engagement. Some success stories include firms that have digitally transformed 96% of their customer services (managing 9.2m online registered customers) by implementing an AI-powered super app and resolved 87% of customer inquiries on the first call.

Another game-changer is conversational AI in e-commerce: enabling real-time, natural interactions by understanding context, tone, and intent. Powered by natural language processing, these systems turn conversations into structured data, providing businesses with valuable insights and enabling personalized, responsive interactions.

Beyond chatbots and content generation, AI is being used to streamline website development by recommending essential tools, accelerating launch timelines, and helping businesses reach customers faster.

Addressing consumer concerns

Amid the promise of AI empowerment, e-commerce customers face significant concerns about data privacy, poor-quality interactions, and the lack of meaningful human engagement.

While many APAC consumers would trust AI to support them in low-risk activities, skepticism remains for high-risk applications, as some surveys have suggested. To continue thriving, e-commerce businesses need to address these concerns head-on, starting with unbiased training data. Also:

  • Brands need to get comfortable with utilizing unbiased datasets while ensuring diversity in data points to enhance the AI model’s reliability
Pages: 1 2

Share:

PreviousManaging the dilemma of modernizing IT infrastructure: Why fix what is still working well?
NextIs the Diversity, Equity and Inclusion (DEI) movement obsolete in APAC now?

Related Posts

Economists review 2021 and put barometer warnings for 2022

Economists review 2021 and put barometer warnings for 2022

March 1, 2022

Third party ERP software support market set to triple in size

Third party ERP software support market set to triple in size

May 26, 2022

Digital transformation to Digital Everything: the new normal

Digital transformation to Digital Everything: the new normal

May 14, 2020

Even mature fintechs may struggle with KYC compliance checks

Even mature fintechs may struggle with KYC compliance checks

February 16, 2023

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Roojai Insurance (Thailand) doubles agent productivity through digital transformation

    Roojai Insurance (Thailand) doubles agent productivity through digital transformation

    Roojai Insurance (Thailand) doubles agent …Read More
  • Malayan Insurance achieves IFRS 17 readiness with SAS

    Malayan Insurance achieves IFRS 17 readiness with SAS

    A leading Philippines non-life insurer …Read More
  • How Iress is moving to EveryOps

    How Iress is moving to EveryOps

    Scaling compliance, security & efficiency …Read More
  • How Nissin Foods turned tangled, siloed data into smooth-as-noodles actionable assets

    How Nissin Foods turned tangled, siloed data into smooth-as-noodles actionable assets

    The trick is to unify …Read More

Bottom Sidebar

Other News

  • Scienjoy Holding Corporation Receives Nasdaq Notification Letter Regarding Minimum Bid Price Deficiency

    July 16, 2025
    BEIJING, July 16, 2025 /PRNewswire/ …Read More »
  • GLOBAL CEOS TO CONVENE IN BEIJING FOR LANDMARK FORUM ON SUSTAINABLE TRANSITION

    July 15, 2025
    The inaugural Sustainable Markets Initiative …Read More »
  • PhotonPay Launches Physical Mastercard Commercial Credit Card to Empower Global Business Payments

    July 15, 2025
    HONG KONG, July 15, 2025 …Read More »
  • FIC Global Leads the Switch from Electrons to Photons for AI Factories

    July 15, 2025
    With 16 years of expertise …Read More »
  • Jianzhi Education Has Regained Compliance with Nasdaq’s Minimum Bid Price Requirement

    July 15, 2025
    BEIJING, July 15, 2025 /PRNewswire/ …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 DigiconAsia All Rights Reserved.