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AI shift seen erasing many traditional white‑collar roles: big tech CEO

By DigiconAsia Editors | Wednesday, March 4, 2026, 9:37 AM Asia/Singapore

AI shift seen erasing many traditional white‑collar roles: big tech CEO

A prominent big tech leader predicts “once-in-a-lifetime” tech breakthroughs will transform the future of work, careers, schooling and professional training.

While AI is expected to create new types of work and force businesses to adapt or fall behind, the CEO of a major tech firm has predicted that it will erase many roles that enterprises have long relied on people to perform.

Andy Jassy, CEO of Amazon, has recently remarked in public that a wide range of tasks historically performed by humans over the past two to three decades will increasingly be automated by AI systems, particularly as so‑called agents grow more capable at coding, research, analytics, spreadsheet work, anomaly detection, localization, and other routine functions that make up a large share of modern white‑collar jobs.

Jassy has previously described generative AI as a once‑in‑a‑lifetime technology shift that is reinventing nearly every customer experience and reshaping how work gets done across industries. He has framed the technology as both a competitive necessity and a major internal focus, saying Amazon is investing heavily in infrastructure such as custom AI chips, model platforms such as Bedrock and SageMaker, and its own large models to support this transition.

That investment is already feeding into products such as smarter AI assistants, shopping tools, and software that can streamline everything from customer service to advertising, he had said in earlier public messages to employees and shareholders. He has also predicted that AI will radically change norms in sectors including healthcare, financial services, and robotics, while warning that firms  that fail to embed AI deeply into their operations will struggle to remain competitive.

The latest comments amplify a debate over whether automation will destroy more jobs than it creates. Jassy has at times tried to strike a balance, suggesting that while many positions will disappear, AI will also free workers from repetitive tasks and allow them to focus on higher‑value, more engaging responsibilities.

Even so, he has been blunt that the net effect will be a smaller need for human labor in areas where software agents can operate faster, cheaper, and at greater scale.

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