Combining data analytics with qualitative online research, the firm believes the travel trends will grow stronger in 2025

Based on data from its global users, a travel services website, as well as its own qualitative online research*, a travel services firm has predicted 14 travel trends in 2025.

First, water adventures topped the list. Apparently, travelers have been increasingly seeking water-based experiences for relaxation and a deeper connection with nature. Modern bathhouses in Asia combine water therapy with social activities, while dive operators are offering conservation-focused underwater adventures.

Second, embracing playful activities to enhance travel experiences will continue this year — to offer immersive, fun-filled environments, catering to the desire for joy and creativity during vacations.

Other travel trends predicted

Third, astro-tourism will be on the rise, with travelers seeking destinations that offer clear night skies and celestial events. This trend reflects a growing interest in stargazing and cosmic experiences as part of travel itineraries. Also:

  1. Off-peak travel: There will be a surge in travelers exploring destinations during off-peak times, aiming for unique experiences with fewer crowds. This approach allows for more intimate and personalized travel moments.
  2. Immersive sensory experiences: These are gaining popularity. Travelers are drawn to activities that engage multiple senses, enhancing the overall impact and memorability of their journeys.
  3. Gamification: The integration of gaming into travel will be attracting enthusiasts. Destinations are offering gaming-related attractions, from e-sports tournaments to interactive gaming lounges, blending virtual adventures with real-world exploration.
  4. Culinary pursuits: These are gaining popularity. Travelers are drawn to activities that engage multiple senses, enhancing the overall impact and memorability of their journeys.
  5. Family vacation trends: Family travel is evolving, with multi-generational trips and activities that cater to all ages. Destinations will be offering more inclusive experiences, ensuring that every family member can enjoy the vacation.
  6. Exploring small neighborhoods: Travelers have been focusing on exploring small, often overlooked neighborhoods within cities. This trend emphasizes deep, localized experiences, allowing visitors to immerse themselves in the unique culture and lifestyle of specific areas.
  7. Solo-social travel: Travels who go on vacation alone will become more social, seeking opportunities to connect with others during their journeys. This includes joining group tours, participating in communal activities, and staying in social accommodations.
  8. Vanity travel: There will be increasing interest in travel for beauty and wellness purposes. Travelers are visiting destinations renowned for their beauty treatments, wellness retreats, and aesthetic services.
  9. Athletic travel pursuits: Sports tourism is on the rise, with travelers planning trips around sporting events or engaging in sports-related activities. This includes attending international tournaments, participating in sports camps, or exploring destinations through active pursuits.
  10. Nostalgia tripping: Nostalgia-driven travel will be gaining traction, with individuals seeking experiences that allow them to relive or explore historical periods. This includes visiting retro-themed attractions, historical reenactments, and destinations with rich histories.
  11. Self- paced travel: The slow-travel movement encourages travelers to take their time, immersing themselves fully in destinations. This approach prioritizes quality over quantity, fostering deeper connections with places and cultures.

The predictions are by Trip.com.

*by “scouring the conversations happening in the forums and reviews, checking lifts in bookings, clicks, and page views, and tracking all the major shifts that have occurred over the last two years, and but working “with trend forecasters”