Collaborating with its preferred banking partner, the firm is targeting young customers without credit or debit facilities for a rebound.
In the wake of ride-hailing firm Gojek’s recent layoffs in Singapore, the Indonesian firm has announced efforts to boost digital payment convenience for customers in Singapore.
Through a tie-up with Singapore’s DBS bank, more than 1.7 million users of the latter’s PayLah! digital payment platform bank can now book and pay for their Gojek rides directly through the app platform.
The integration of Gojek’s services with PayLah! platform is part of the strategic partnership between the two companies, inked in 2018 at the time of Gojek’s launch in Singapore. It follows the successful rollout last year of DBS PayLah! as a default in-app payment option in the Gojek app, which enables users without debit or credit card facilities to enjoy the convenience of digital payments and greater peace-of-mind from not having to manage physical money.
Said Lien Choong Luen, General Manager, Gojek Singapore: “The integration of a Gojek tile in the DBS PayLah! app is timely and benefits users of both PayLah! and Gojek. Not only will it facilitate more convenient access to our ride-hailing service, it also strengthens the use of cashless payments among our commuters, which is key as we adapt to a new way of living where hygiene, health and safety have become paramount. To create a safer ride environment, we have been encouraging customers to use contactless payments and providing complimentary car sanitization services to driver-partners.”
Supporting the ride-hailing industry
Said Shee Tse Koon, DBS Singapore Country Head: “With personal hygiene and safety now being prioritized highly… ride-hailing is among one of the most frequently used services by our DBS PayLah! users. Allowing them to now conveniently book and pay for their Gojek rides via PayLah! further enhances their user experience as there’s no need to toggle between apps. The integration also enables us to better engage PayLah! users via our large range of services and personalized offers curated just for them, to help serve their everyday needs.”
To extend support to Gojek’s driver-partners and the wider community in Singapore, DBS and Gojek had collaborated on several initiatives. They include a three-part financial-planning webinar for Gojek driver-partners, and waivers of payment processing fees for theinstant transfer of earnings support funds to Gojek’s driver-partners during the circuit breaker period.
To commemorate the launch of the new integration, Gojek is offering the first 20,000 customers who book a Gojek ride through DBS PayLah! between 13 July and 31 August a cash rebate of S$3. DBS will also offer Gojek riders personalized offers or rebates.
