The 20-year-old payment service network in Singapore has digitalized to boost scalability, integration, and operational efficiency to venture abroad.

In Singapore, one pioneer digital payment service network has been a key provider for over 20 years, supporting more than one million users via a network of over 630 self-service kiosks and complementary web and mobile applications.

Incorporated in 2000, AXS offers access to more than 800 payment services, catering to both consumers and merchants in Singapore. It falls into a unique category of firms worthy of inclusion in DigiconAsia.net and DigifinAsia case studies, and can be described as “tech infrastructure behemoths”.

Such firms are not technology innovation firms in the purest sense of the term. However, they are firms dependent on leveraging technology that has made the services widely-used and even adopted as a benchmark platform nationally or globally.

While not the usual technology firms that get featured in DigiconAsia.net, firms that are “technology infrastructure behemoths” would have grown important enough that they can influence tech research and innovation. At the same time, they are equally vulnerable to disruptive technologies that make render their entire business model redundant. That is why such firms make for great case studies: their influence over, and dependence on, technological innovation has to be an agile balance of interests in order to remain relevant and sustainable.

The AXS story
In early 2025, the firm had embarked on a digital transformation program to address operational inefficiencies and prepare for regional expansion. Its legacy systems, while instrumental in early growth, were starting to limit scalability, integration, and speed, constraining workflow streamlining and new business initiatives.

By July 2025 the transformation had replaced multiple disconnected legacy systems with a unified, cloud-based platform. Key technical solutions included:

  • Adoption of standardized workflow templates to reduce customization complexity
  • Integration of finance, sales, procurement, and asset management into a single system
  • Real-time data visibility to reduce manual effort and improve decision-making
  • Enhanced automation for procurement and budget approvals to streamline processes

The firm’s Group CEO and co-founder, Jeffrey Goh, noted that, with the digitalization drive, “…we are not only gaining agility, scalability, and speed, but also streamlining our operations to enhance team productivity, allowing us the efficiency to build on the strong foundations we have laid over the past two decades.”

According to Eileen Chua, Managing Director, SAP Singapore, the tech platform provider involved, AXS’ continual digitalization is a “clear example of how forward-thinking companies are embracing intelligent, cloud-based platforms to become more competitive… move fast, simplify complexity, and modernize effectively without losing focus on customers.”