The manufacturer aims to tap on digital twin and Industry 4.0 tech to achieve extraordinary customer personalization and engagement.

An international manufacturer of professional audio products and musical instruments, has turned to digital technology for its product lifecycle management (PLM) and manufacturing execution systems (MES) in its Penang factory.

To deliver better customer experiences, Music Tribe will employ ‘digital twin’ technology from Siemens Digital Industries Software as the cornerstone for its digitalization initiatives to power the new smart factory, which manufactures products under famous brand names such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic and others.

The firm’s CEO Uli Behringer said: “We are proud to announce our collaboration with Siemens to implement an advanced design and manufacturing environment based on digital twin technology. Using solutions from their Xcelerator portfolio can not only enable Music Tribe to revolutionize its design processes, but also power our new digital and fully-automated factory in Penang, Malaysia, all for the benefit of our customers.”

Across industries, people are constantly looking for smarter and more-personalized products. The use of a comprehensive digital twin in Music Tribe’s design process allows them to realize the dream of digitalizing their customer-obsessed culture and the goal of achieving “lot size 1” manufacturing.

Using their new solution, Music Tribe can improve how it meets the needs of customers and deliver a unique personal experience with their products, including audio mixers, amplifiers and other high-end audio equipment.

According to Alex Teo, Vice President, South East Asia, Siemens Digital Industries Software: “Siemens is proud to have been selected to support (Music Tribe’s) enterprise-wide standardization and scalability strategies. Making the strategic decision to move forward with a clear digital transformation strategy to achieve its goal towards customer obsession can position Music Tribe… to meet the competitive market of tomorrow.”