Enjoying significantly enhanced digital sales and bolstered network reliability and manageability, the firm is truly a DX frontrunner in South-east Asia.

One of Thailand’s largest insurers has turned to AI-driven solutions to upgrade and automate the management of its network infrastructure.

With their refreshed AI-driven network, ThaiSri can now centralize management and orchestration of devices and services to reducing complexity substantially. This has enabled them to quickly deliver new applications and services to the market, while also significantly transforming the digital experience for its large, and exponentially growing, base of customers.

Having been a big insurance presence across Thailand for over 67 years, the firm had consistently adapted its business to leverage the rapid changes in technology for the benefit of its customers. These digital transformation efforts were accelerated even further when ERGO, the primary insurance arm of German-based Munich Re (one of the world’s major reinsurers) became a significant shareholder in 2016.

Digital-first approach

In 2019, ThaiSri had tapped on technology to double its sales without adding any additional staff or deploying any new physical infrastructure. With this rapid adoption of online insurance sales, the firm had made the decision to expand its IT capacity to keep up with current customer growth, while also provisioning for future demand. According to its System and Technology Manager, Teerawut Chanachote, a technology partner that had for over 10 years built a stable and scalable system—Juniper Networks—was selected to handle the upgrade to an AI-driven network.

“For over 10 years, our partnership with Juniper Networks has empowered ThaiSri to grow rapidly in a digital-first world. The deployment of Juniper’s AI-driven solutions has set a strong foundation for even further digital transformation in the future, which allows us to continue to offer the cutting-edge services that are responsive to our customer and employee needs. In fact, we are already reaping the benefits of the AI-driven network refresh, where increased workloads are executed without disruption.” 

The network upgrade entails the following benefits:

  • ThaiSri’s digital sales platform, accessed around the clock by its agents, brokers and company staff, is now more reliable than ever.
  • Network switches are managed with AI-powered automation that configures, troubleshoots and protects the company’s network while minimizing human errors and reducing bottlenecks. The software also provides a unified approach to managing a the network infrastructure, providing IT administrators with a single plane of glass with real-time visibility across connected network devices and servers, all in a single dashboard.
  • Up to 10 interconnected switches operate as a single logical device, reducing operational expenses and simplifying management.

Said Juniper Network’s Vice President & GM (APAC), Ang Thiam Guan: “ThaiSri Insurance is a frontrunner in digitally transforming insurance services in one of South-east Asia’s most dynamic economies. Similar to how ThaiSri is supporting the ambitions of millions of Thai businesses and consumers by underwriting their risks in the most efficient and intuitive manner, we are excited to be able to support their growth through our AI-driven solutions.”