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Case Studies

How Nissin Foods turned tangled, siloed data into smooth-as-noodles actionable assets

By DigiconAsia Editors | Monday, June 30, 2025, 4:09 PM Asia/Singapore

How Nissin Foods turned tangled, siloed data into smooth-as-noodles actionable assets

The trick is to unify data streams, automate insights, and allow teams to serve up instant decisions for agile business operations.

Mention the brand Nissin Foods, and many Asians will immediately think of instant noodles. Having expanded over the decades, the multinational firm had been facing significant challenges in managing its operational data due to data management fragmentation.

Its core system, based on an enterprise resource planning platform, was having data siloed across multiple platforms. Manual data updates were performed only once a day, resulting in outdated information, slow decision-making, and increased operational burdens.

These limitations was hindering the firm’s ability to respond swiftly to market changes and optimize its logistics and sales processes.

On 27 June 2025, the firm was announced to have implemented a comprehensive data integration and analytics platform. This technology solution enabled seamless, real-time data integration between the ERP system and a cloud-based data warehouse. Key attributes of the adoption included:

  • Real-time synchronization of operational data, eliminating the need for manual downloads
  • Unified access to up-to-date information across departments, supporting smarter and faster decision-making
  • AI-powered automation in logistics and sales, enabling real-time tracking of shipments and sales data
  • Automated alerts for anomalies and decision-critical information, improving responsiveness
  • Enhanced data utilization, supporting a data-driven management culture
  • Scalability for future expansion across business domains

Said the firm’s Executive Officer and CIO (Group Information Officer), Toshihiro Narita: “We are genuinely committed to building a data-driven culture… Our goal is to make decisions based on data. Integrating our ERP system into a single data platform is essential… We have high expectations for its impact on supply chain management, sales, and overall business decisions. Moving forward, we plan to further leverage technology and expertise to harness our employees’ knowledge as AI-ready data.”

According to Maurizio Garavello, Senior Vice President (Asia Pacific and Japan), Qlik, the incumbent platform: “Data quality (i.e., reliability, freshness, and diversity) is essential for making optimal business decisions. We’re excited to support wide and real-time data integration efforts and look forward to furthering digital transformation as the platform expands across the organization.”

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