Join an exercise group — earn a few stars. Excel in team work — accumulate more stars and exchange them for rewards!
A statutory body and development agency for the state of Selangor, Malaysia has a digitalized loyalty and rewards platform to power their employee benefits initiatives.
In view of today’s competitive labor market, mounting economic and financial challenges, and the global Great Resignation movement, Perbadanan Kemajuan Negeri Selangor (PKNS) has launched an easy-to-use mobile app called PKNS Star to reward employees and improve overall staff satisfaction and engagement.
The system rewards all employees who work toward the new culture with Star points that can be redeemed for various e-vouchers. PKNS encourages employees to engage in positive activities such as sports, praying, etc., in order to enjoy even more fringe benefits. The objective is to make employees feel engaged and ensure that they are in good health to be more productive.
According to the agency’s CEO YBhg. Dato’ Mahmud bin Abbas: “While technology can help businesses transform their operations for greater efficiency and agility, employees are an important part of the company’s journey. It is essential to keep them motivated and engaged so that they can be a part of the change and help foster innovation, which is why we decided to work with Tada (Malaysia) and introduce PKNS Star.”
With the partnership, PKNS was able to transform its everyday experiences for employees into real-time rewards and recognition. Rewards will be continuously added and varied to cater to ongoing and future employee engagement campaigns. In fact, the TADA platform can be used to tailor the PKNS Star to the evolving PKNS corporate culture to motivate the 950 employees to be more active and more engaged at work.
Said S.Sarkuna Shanmugam, Country Manager, Tada Malaysia: “We are happy that we can assist PKNS in solving their problems to increase employee engagement and drive a new culture by providing a seamless and unique digital experience to PKNS’s employees. We hope this can drive a conducive working environment for PKNS.”
