For qualified paying customers, the cost of all applications will be waived for up to three months during the pandemic.

A global company that offers business software applications is launching its Small Business Emergency Subscription Assistance Program (ESAP) to help customers worldwide weather the COVID-19 pandemic.

ESAP is one way software firm Zoho is committing itself to helping its small business customers. For up to 20,000 qualified paying customers with up to 25 employees, the company is waiving the cost of every single application they currently use, for up to three months.

Said Sridhar Vembu, Zoho co-founder and CEO: “Businesses are hurting. They already face tremendous pressure on revenue and cash flows. Not knowing when things will get back to normal is even worse. Every bit of help we, and other companies, can offer to keep these small businesses afloat will go a long way, not just financially but emotionally as well. We are in this together, and contributions from every business help our community get through this pandemic.”

Zoho is a 24-year-old privately held company with more than 50 million users from over 180 countries. Since the beginning, Zoho has owed its existence to its small business customers. While Zoho now has grown significantly upmarket, serving mid-market and enterprise customers in addition to small businesses, the company believes that for the broader economy to stay healthy, SMBs must first stay healthy and viable. ESAP is intended to lighten the financial burden put upon our small business customers during this chaotic and difficult period.

Earlier this month, Zoho had launched Remotely, a virtual productivity platform of 11 collaboration applications, provided to businesses of all sizes around the world for free, so that companies could effectively make the transition to remote work. Since its release, more than 5,000 new companies have been running on the platform.

Between this global program and the no-cost availability of Remotely, Zoho is committed to helping as many businesses as possible. Said Vembu: “We strongly encourage our customers to please apply for this Small Business Emergency Subscription Assistance Program. While we want to provide relief for as many small business customers as possible, we will prioritize those who are most in need and hope that others who are adapting to market conditions will help us by allowing program availability to those struggling to stay afloat.”