Partnership with Atome covers 200+ stores in Malaysia and 40+ stores in Singapore, with 20% growth in average order size seen within first month of partnership.
Valiram, a leading luxury retail and lifestyle group in Asia Pacific, has announced its payment checkout partnership with Atome in Singapore and Malaysia, for a better shopper experience via omnichannel checkout.
Established in the heart of Kuala Lumpur, Malaysia, in 1935, Valiram has evolved into a leading luxury and lifestyle retailer across Southeast Asia and Oceania, with a strong presence in Australia, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam.
Renowned as a global powerhouse in fashion, beauty and fragrances, luxury living, lifestyle, and food and beverage, Valiram’s extensive portfolio features a prestigious collection of brands, including Victoria’s Secret, Bath & Body Works, Rituals, Steve Madden, Michael Kors, Bacha Coffee, Tory Burch, Beaute Love, The Flying Emporium and Jesselton Duty Free Mall among others.
Valiram’s omnichannel partnership with Atome covers selected online and 200+ offline stores in Malaysia, where the payment checkout partnership is already ‘live’. An estimated 40 more stores will also go live in Singapore in the coming weeks.
“We are dedicated to continuously innovating and enhancing the customer shopping experience. The integration of Atome’s embedded financing technology not only elevates the checkout process but also enables us to connect with new customer segments through flexible financing and payment options,” said Mukesh Valiram, Executive Director of Valiram.
“In the first month of our partnership going live in Malaysia, we’ve already experienced a remarkable 20% increase in average basket size from newer customer segments, and we’re excited about the growth opportunities this collaboration presents across the region.”
“We are excited to partner with Valiram, a retail leader synonymous with luxury and consumer lifestyle brands and innovation,” said Andy Tan, Chief Commercial Officer, Atome. “Combining our disciplined risk management and underwriting technology with Valiram’s portfolio of world-class luxury and lifestyle brands supports their expansion into new consumer segments and business growth. Their customers now have the choice and ability to shop for their favorite brands with flexible payment plans, ultimately expanding their customer base and their purchasing power.”
