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Award-winning businesses share their data integration, API management and AI journeys

By Victor Ng | Thursday, June 5, 2025, 4:03 PM Asia/Singapore

Award-winning businesses share their data integration, API management and AI journeys

Lexitas and NFI Industries, two winners of Boomi’s 2025 Customer Innovation Awards, shared their experiences in interviews at Boomi World 2025.

Boomi recognized Lexitas for being an industry trailblazer delivering tangible business impact, naming the provider of technology-enabled litigation services a winner in its 2025 Customer Innovation Awards, announced at the recent Boomi World 2025 event in Dallas in May 2025.

After nearly 50 acquisitions since 2020, Lexitas faced a mounting operational burden due to duplicate, inconsistent and sensitive customer data stored in siloed systems.

Lexitas made periodic attempts to address its “dirty data” using spreadsheets and workarounds in a Salesforce CRM application, but it quickly became obvious that they needed a better solution, as the number of systems was overwhelming.

“Many of these acquisitions were using proprietary software and disparate cash systems, including NetSuite, Salesforce, Domo analytics platform, SQL Server and MySQL databases,” explained Sherry Bourque, Chief Accounting Officer, Lexitas.

“This transformation empowers our teams with actionable insights and lays a solid foundation for leveraging AI-driven solutions. It’s a testament to the power of cross-functional collaboration and forward-thinking technology in driving business success.”

Future plans

Both Baker and Bourque agree that it’s a journey, where they continue to learn more about their data and Boomi’s capabilities.

“Since the decision to come on the Boomi platform in 2021 was made, we are still work-in-progress in areas such as integrating AR into the ERP system,” said Bourque. “As we bring together disparate systems, with cleansed customer data, the next step will be integrating billing services without messing up the environment.”

With improved efficiencies, she added: “Now we have more opportunities for back-office automation, and the sales engine is better equipped for cross-sell with unified customer data.” This will help create more robust KPIs for sales and marketing, for example.

Where AI is concerned, Bourque siad Lexitas is working on how to use it with the comfortability that accounting and other non-tech staff could accept. One area of focus is hybrid human-AI phone services.

Focus on quality

NFI Industries is a 92-year-old third-party logistics provider that started with one truck in 1932.

Back in 2017, NFI – another Boomi 2025 Customer Innovation Awards winner – was processing 15 million transactions monthly and managing over 800 integrations with 300 trading partners.

As rapid growth strained its digital infrastructure, NFI wanted to improve transaction reliability, reduce integration development time and costs, control licensing expenses, and accelerate innovation. The company also had service-level agreements with major clients, and failing to meet these obligations would have negatively impacted its bottom line.

NFI’s Senior Director of Application Services, Rodney Lucas, led the team in adopting Boomi after evaluating multiple iPaaS vendors.

Before adopting Boomi in 2020, NFI used IBM Sterling Integrator, which caused significant technology challenges. Frequent database connectivity issues led to system downtime, failure diagnostics were slow, and integration development took 40 hours per transaction.

Scaling required costly licenses, and excessive database consumption limited live data storage to three days. The system could only run 52 concurrent processes, causing delays and bottlenecks. These issues made NFI’s infrastructure complex, leading to staffing challenges and the need to re-architect its operations.

“We needed to make the change to meet growing business needs, as outages become more frequent,” said Lucas. “Data flow to the new system was very important. Meanwhile, we were grappling with microservices, which Boomi was capable of.”

Resolving integration challenges

NFI found that Boomi excelled by offering fast, high-volume data processing, reducing integration development time, and minimizing data errors with canonical data validation. It also simplified API integration and integrated seamlessly with NFI’s monitoring system.

Additionally, Boomi’s support for a canonical data format made it easier to move customers between Warehouse and Transportation Management Systems, further streamlining NFI’s operations.

The Boomi platform brought stability and resilience to NFI, eliminating system-wide outages and handling increased transaction volumes. Key results included reducing integration build time from 40 to 12-16 hours, cutting support tickets from 400 to 36 per month, and removing the need for overnight issue management, improving work/life balance.

Enhanced system reliability led to higher customer satisfaction, particularly with major clients, while significant cost savings were achieved. Overall, Boomi’s scalable integration technology improved operational efficiency and employee satisfaction.

Another key benefit, according to Lucas: “Staff were freed to be reassigned to other responsibilities that need taking care of. Outsourced staff cost was cut down, so we enjoyed overall savings.”

Looking ahead, Lucas said: “Our next step would be to use AI for our client servicing teams. I would love to try out AgentStudio, AgentDesigner and Agent Control Tower!”

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