Five predictions for the enterprise space in 2024

To help organizations root themselves in the bedrock of this new age of work, here are our top five predictions for the new year.

1. Privacy and AI governance will become a top business priority
   Although 2023 witnessed numerous AI guidelines across geographies, these are indicators that a further inflow of similar policies is imminent. According to an IDC report, the region leveraged its favorable regulatory environment to tap into the potential of GenAI, with two-thirds of APAC respondents exploring potential novel applications or already investing in the technology. With AI being integrated into every aspect of business, disruptive technologies such as deepfakes and augmented reality will threaten privacy and pose significant risks. These technologies should be placed under a keen watch for both public and private use. As an effort to ensure ethical, transparent, and fair use of the technology, AI governance will become paramount importance to businesses. We also believe that privacy will be at the core of every business going forward, and protecting it will become the responsibility of every individual in the organization.
2. Purpose-built LLMs rather than general-purpose LLMs will be sought after
   The narrow applications of AI and its immense engineering difficulties call for AI training models that can cater to all aspects of a business. Enterprise-focused large language models (LLMs) help both employees and customers alike achieve deep-nested conversations with the enterprise’s offerings and align better with evolving software tools. By adapting such models, enterprises will be able to improve how they deploy their vast amount of knowledge to address both their creative and redundant workloads. It will also empower organizations to protect their data, reduce biases in their data, and provide detailed audit reports to understand AI decisions.
3. Workflow automation and streamlining through better orchestration
   Digital transformation trends have presented the challenge of fragmentation — data being split into organizational silos and hampering the flow of information. Enterprises are likely to this issue through orchestration: the automated configuration/coordination and management of computer systems and software into interconnected digital pipelines that lead to workflow automation and streamlining. Through this approach, organizations will be prepared to make complex tasks achievable.
4. The digital-first experience will evolve
   In 2024, we believe enterprises will adopt an identity-centric approach, thereby safeguarding identities and data. Going a step further, cloud infrastructure and entitlement management will be implemented to increase granular visibility and minimize threats by providing a comprehensive view of identities and entitlements across diverse cloud environments.
5. Cyber resilience will become a strong business differentiator
   Today’s technological landscape presents a series of challenges for modern companies that stunt progress: the geopolitical climate, technological disruptions, cyber threats, competitive pressures, and many other factors, could be more easily faced when strategic plans are in place. In 2024, we will see companies actively invest in such plans that bring about the tools, solutions, and culture necessary to enhance their overall cyber resilience posture. Consequentially, cyber resilience will emerge as a key business differentiator, enabling organizations to succeed in the complex global market.