Even AI — generative or general — cannot help businesses improve customer experiences if all the crucial data is siloed

By utilizing AI to help micro-segment their target audiences, retailers stand to reap a range of benefits, including the ability to:

  • Share data across all departments of the business to ensure everyone has access to comprehensive insights
  • Implement visual data transformation tools to enable easy understanding of data without the need for coding
  • Offer highly personalized customer experiences driven by in-depth data analysis
  • Suggest products based on factors such as consumer purchase history, social media engagement, and current trends
  • Provide contextual product recommendations, such as: “It’s raining heavily today: keep drier than others — with our technologically-advanced umbrellas.”
  • Optimize data utilization to facilitate streamlined delivery of intelligent applications and services across the organization