By building on a business-transformation-as-a-service solution from its long-time ERP partner, the Indonesian conglomerate has painlessly modernized for the AI/data-centric age
An Indonesian conglomerate, Sinar Mas in active in seven industries: the Pulp & Paper; Agri-business & Food; Financial Services; Developer & Real Estate; Communications & Technology; Energy & Infrastructure; and Healthcare.
Previously, the firm had relied on an on-premises system. As the firm’s interests expanded, there was a need to streamline its operations, boost agility, innovate faster and drive scalability, centered around a clean digital core.
The firm subsequently migrated to cloud computing to future-proof its organization, improve service to customers, and also tap into the AI wave as it permeated the country’s business landscape. According to Franky Widjaja, Chairman and CEO, Sinar Mas Agribusiness & Food/Golden Agri-Resources: “Organizations today need to ensure they can adapt quickly to new innovations, if they are to continue to grow and achieve their ambitions. Our move to the Cloud, with the help of our long-term partner SAP, will ensure that we’re not only able to better navigate future challenges but also leverage future benefits, such as AI, while contributing to Indonesia’s economic growth.”
The migration meant that the firm’s teams had access to accurate, high-quality data from across the vast organization, and were in a better position to integrate and streamline operations in effective, productive ways. Strategically, having a modern enterprise resource planning solution provides the organization with a holistic view of its data, enabling its leaders to adapt better to changes impacting all of the industries that the Sinar Mas operates in.
According to Scott Russell, Chief Revenue Officer and a member of the Executive Board of SAP SE. “By having the power of business AI integrated directly into their core business processes, Sinar Mas will be able to take their history of growth and innovation to new heights. We look forward to supporting Sinar Mas in this exciting new phase of their business transformation.”
