Criteo recently unveiled key insights from its Q4 2024 Double Date Shopping Review across Southeast Asia (SEA).

The findings of the 2024 Double Date Shopping Review highlight how shoppers across the region continue to rally around double-day sales events such as 10.10, 11.11, and 12.12, and how this influences regional retail patterns.

The report spotlights the region’s strong year-end performance despite economic headwinds, with:

  • Revenue up 9.6% YoY, transactions up 6.5%, and traffic up 6.4%
  • Basket sizes increasing 14% during Double Day events, signalling consumers are spending more per order
  • Singles’ Day driving triple-digit growth in revenue and sales, and doubling new buyer acquisition — cementing it as the region’s biggest retail moment
  • Self-care, family essentials, and fashion emerging as the top-performing categories

For more details, check out the infographic.