RECENT STORIES:

Addressing digital sovereignty in a data-driven world
NaaS Technology Inc. Received Nasdaq Notification Regarding Minimum Ma...
The 6th Qingdao Multinationals Summit closes, with $5.93b deals for 40...
QMMM Announces Pricing of $8 Million Public Offering of Ordinary Share...
FinVolution Group Prices Offering of US$130 Million Convertible Senior...
UTM RANKED 153RD IN QSWUR 2026: INNOVATING SUSTAINABLE SOLUTIONS FOR A...
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      Does ROI really matter in AI?

      Does ROI really matter in AI?

      Thursday, June 19, 2025, 2:57 PM Asia/Singapore | Features
    • Featured

      Reinventing insurance IT: A case study in digital transformation

      Reinventing insurance IT: A case study in digital transformation

      Friday, June 13, 2025, 11:22 AM Asia/Singapore | Features, Newsletter
    • Featured

      Siemens Digital Industries Software users share their transformation journeys

      Siemens Digital Industries Software users share their transformation journeys

      Thursday, June 5, 2025, 4:27 PM Asia/Singapore | Case Studies, Features, Newsletter
  • News
    • Featured

      Mitigating high inflation with high tech: Fairprice Group (Singapore) taps cloud and AI

      Mitigating high inflation with high tech: Fairprice Group (Singapore) taps cloud and AI

      Friday, June 20, 2025, 11:23 AM Asia/Singapore | Case Studies, News
    • Featured

      Zuno General Insurance blazes new trails in reforming driver behavior in India

      Zuno General Insurance blazes new trails in reforming driver behavior in India

      Friday, June 20, 2025, 11:08 AM Asia/Singapore | Case Studies, News, Newsletter
    • Featured

      Data management struggles can hinder organizations in the AI era: survey

      Data management struggles can hinder organizations in the AI era: survey

      Tuesday, June 17, 2025, 4:31 PM Asia/Singapore | Data Management & Analytics, News, Newsletter
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Case Studies

How the Philippine’s central bank is leading the way in data and digitalization mastery

By DigiconAsia Editors | Thursday, April 17, 2025, 12:05 PM Asia/Singapore

How the Philippine’s central bank is leading the way in data and digitalization mastery

With its new AI-powered data vault, UnionBank has been enhancing hyper-personalization, operational efficiency, and customer-centric innovation.

In the Philippines, government initiatives have been incentivizing the banking industry  to undergo continual digitalization.

As such, the country’s national bank has been tasked to lead by example. For example, UnionBank has always imbibed automation of manual processes; leveraging technology to deliver industry-leading financial products; and innovating in terms of cross-selling, maximizing sales and engagement  touchpoints and customer service excellence.

In line with this mandate, the bank was announced on 4 April 2025 to have built a “data vault” to fuel its AI and ML operations. This is a centralized, organized, clean, governed, and easily  accessible repository of quality data sources and assets. Through this platform, the bank’s developers can create data-centric applications and  solutions using high quality and governed data assets. The solutions can open data management capabilities to application programming interfaces (APIs), business process automation, robotic process automation, and low-code development platforms in use by the bank.

Said the bank’s Chief Information and Operations Officer, Dennis Omila: “Our aim is to continue being a digital banking trailblazer in the Philippines, and we believe data is the  cornerstone to help us achieve that. We sought to harness data to drive digital transformation to stay  ahead of these banking trends by meeting the needs of digital-savvy users and mitigating risk.”

Duly armed with this central data hub that powers a new suite of AI/ML capabilities, UnionBank has been continually improving its  standard of customer offerings. Data scientists and business users work together to leverage AI and ML to build new  capabilities in operations for bancassurance, credit cards, and auto loans:

  • For bancassurance products, a new AI model leverages data such as customers’ average daily balance on  record or the relationship manager’s personal network of customers, to create more leads
  • Similar models have helped the bank’s tele sales and electronic direct mailers to achieve substantial increases in the average  monthly conversion rate in credit cards
  • Monthly auto loans conversion rates have also increased
  • With the data centralization, a multitude of business and process improvements are being realized, including more time saved, higher conversion rates, effective hyper-personalization and customization of all products to maintain  better affinity with customers.
  • Utilizing data effectively is helping UnionBank to stay ahead of trends and  discover new opportunities to enrich the Philippines’ banking and economic landscapes.

Building on this successful momentum, UnionBank intends to further utilize data and AI/ML to drive  more business value by exploring solutions with its technology vendors, including Cloudera, the platform that powers its “data vault”.

Share:

PreviousGetting AI right: Why data quality and governance are key to better customer experiences
NextCarousell automates for efficiencies with NetSuite

Related Posts

Australian university adopts AI-powered data platform to boost student engagement

Australian university adopts AI-powered data platform to boost student engagement

August 19, 2022

Australian SaaS recruitment platform boosts recruitment speed and accuracy with AI

Australian SaaS recruitment platform boosts recruitment speed and accuracy with AI

October 7, 2022

Valiram’s omnichannel partnership to offer flexible payment checkout across Malaysia, Singapore 

Valiram’s omnichannel partnership to offer flexible payment checkout across Malaysia, Singapore 

December 5, 2024

International brewer makes downtime a thing of the past, prepares for the future

International brewer makes downtime a thing of the past, prepares for the future

July 21, 2020

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Mitigating high inflation with high tech: Fairprice Group (Singapore) taps cloud and AI

    Mitigating high inflation with high tech: Fairprice Group (Singapore) taps cloud and AI

    Given Singapore’s high standard of …Read More
  • Zuno General Insurance blazes new trails in reforming driver behavior in India

    Zuno General Insurance blazes new trails in reforming driver behavior in India

    A crash-detection feature in the …Read More
  • Dai-ichi Life Group ventures into India with a build-operate-transfer digitalization incubation plan

    Dai-ichi Life Group ventures into India with a build-operate-transfer digitalization incubation plan

    Identifying overseas talent pools and …Read More
  • From startup to global enterprise: How Canva is preparing for the AI era

    From startup to global enterprise: How Canva is preparing for the AI era

    A unified data platform now …Read More

Bottom Sidebar

Other News

  • NaaS Technology Inc. Received Nasdaq Notification Regarding Minimum Market Value Deficiency

    June 21, 2025
    BEIJING, June 21, 2025 /PRNewswire/ …Read More »
  • The 6th Qingdao Multinationals Summit closes, with $5.93b deals for 40 agreements signed

    June 20, 2025
    QINGDAO, China, June 20, 2025 …Read More »
  • QMMM Announces Pricing of $8 Million Public Offering of Ordinary Shares

    June 20, 2025
    HONG KONG, June 20, 2025 /PRNewswire/ …Read More »
  • FinVolution Group Prices Offering of US$130 Million Convertible Senior Notes

    June 20, 2025
    SHANGHAI, June 20, 2025 /PRNewswire/ …Read More »
  • UTM RANKED 153RD IN QSWUR 2026: INNOVATING SUSTAINABLE SOLUTIONS FOR A BETTER FUTURE

    June 20, 2025
    JOHOR BAHRU, Malaysia, June 20, …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 DigiconAsia All Rights Reserved.