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Carousell automates for efficiencies with NetSuite

By DigiconAsia Editors | Tuesday, April 22, 2025, 10:10 AM Asia/Singapore

Carousell automates for efficiencies with NetSuite

One of Asia’s leading online secondhand marketplaces leverages the power of the suite to consolidate financials, improve reporting, and increase efficiency as it expands.

Carousell, a leading multi-category classifieds and recommerce platform in Greater Southeast Asia, is using Oracle NetSuite to support its mission to make secondhand the first choice for everyone. 

With NetSuite, Carousell has been able to take advantage of an integrated business suite to streamline financial processes, improve reporting and insights, and increase operational efficiency across its 7 key markets.

Carousell handles a growing volume of transactions each month, connecting buyers and sellers across a diverse range of products and categories, including cars, lifestyle, gadgets, and fashion accessories. 

With NetSuite and its embedded AI capabilities, Carousell has embraced automation as it scales its business to expand insights, accelerate and bolster decision-making, and strengthen its position as a leading recommerce marketplace in Asia.

Founded in August 2012 in Singapore, Carousell experienced significant demand and soon expanded into Hong Kong, Indonesia, Malaysia, the Philippines, and Taiwan. To support its growth trajectory, Carousell needed to replace its small business accounting system with a comprehensive and scalable business management suite to streamline processes and improve visibility. After careful evaluation, Carousell chose NetSuite as its new enterprise resource planning (ERP) system.

“We needed an ERP system that can grow with us and meet the diverse needs of multiple markets as we scaled,” said JJ Ang, CFO, Carousell Group. “With NetSuite, we have been able to standardize and automate financial processes across all the markets we operate in to accelerate reporting and improve decision-making as we expand.”

With NetSuite, Carousell has been able to integrate its financial operations to increase productivity, reduce costs, and expand insights. For example, NetSuite OneWorld has enabled Carousell to leverage robust multi-currency and multi-language capabilities and comply with local tax and reporting regulations across its global business.


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