How can regional enterprise overcome challenges in data integration, scalable personalization, and organizational change to deliver seamless digital experiences?
This is a continuation of an earlier strategy guidance piece where Shashank Sharma, Senior Director, Digital Experience (South East Asia & Korea), Adobe, had spelled out a corporate transformation blueprint for the financial services industry in Asia to cope with business uncertainties and unpredictable AI/digital disruptions.
In that earlier piece, Sharma had emphasized the importance of customer-centric strategies, smarter engagement, and leveraging emerging technologies such as AI to redefine customer relationships and maintain competitiveness amidst rapid changes.
This follow-up Q&A expands on those ideas by diving into practical challenges and solutions that Asian enterprises face in delivering seamless digital experiences, focusing on three critical areas: data integration for personalization, content creation at scale, and managing organizational change through talent acquisition.
DigiconAsia: What are the main challenges Asian enterprises face in delivering seamless digital experiences, and how is Adobe addressing them?
Shashank Sharma (SS): Asian enterprises face three primary challenges:
- Collaboration
- Technology
- Recognition
- Goal clarity
- Balance
- Focus & flow
These challenges are interconnected, and require a holistic approach to address effectively.
Enterprises need to focus on bridging the gap between data analysis and activation, leveraging advanced technologies to produce personalized content efficiently, and fostering a culture of continuous learning and adaptation.
To overcome these hurdles, companies are increasingly turning to comprehensive digital experience platforms that can unify customer data, enable real-time personalization, and provide tools for scalable content creation.
