RECENT STORIES:

Addressing digital sovereignty in a data-driven world
600 MW Monsoon Wind achieves commercial operation, delivering clean en...
Humanoid robots gain momentum, but hardware costs hold back mass adopt...
MetaOptics Ltd Registers Offer Document on its Listing on SGX Catalist
LiuGong Finance Indonesia Officially Launched and Customer Day Success...
Telin and ITCO Niaga Announce Visionary Collaboration to Strengthen In...
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      From generative AI to agentic AI

      From generative AI to agentic AI

      Friday, August 29, 2025, 10:10 AM Asia/Singapore | Features
    • Featured

      Resilience the true benchmark for smart infrastructure

      Resilience the true benchmark for smart infrastructure

      Wednesday, August 27, 2025, 8:26 PM Asia/Singapore | Features, Smart Cities
    • Featured

      Studies show AI and automation the way forward for finance

      Studies show AI and automation the way forward for finance

      Wednesday, August 20, 2025, 10:07 AM Asia/Singapore | Features, News
  • News
    • Featured

      How are people in 15 countries leveraging AI for travel planning?

      How are people in 15 countries leveraging AI for travel planning?

      Monday, September 1, 2025, 2:49 PM Asia/Singapore | Future of Travel, News, Newsletter
    • Featured

      AI models of the human brain work, but scientists are confounded

      AI models of the human brain work, but scientists are confounded

      Monday, September 1, 2025, 2:20 PM Asia/Singapore | News, Newsletter
    • Featured

      One nation’s push against DEI disrupts steady global progress and harmony

      One nation’s push against DEI disrupts steady global progress and harmony

      Monday, September 1, 2025, 12:03 PM Asia/Singapore | News, Newsletter
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Tips & Strategies

From data complexity to personalization simplicity: Addressing Asia’s digital experience roadblocks

By Edward Lim | Wednesday, April 2, 2025, 4:12 PM Asia/Singapore

From data complexity to personalization simplicity: Addressing Asia’s digital experience roadblocks

How can regional enterprise overcome challenges in data integration, scalable personalization, and organizational change to deliver seamless digital experiences?

This is a continuation of an earlier strategy guidance piece where Shashank Sharma, Senior Director, Digital Experience (South East Asia & Korea), Adobe, had spelled out a corporate transformation blueprint for the financial services industry in Asia to cope with business uncertainties and unpredictable AI/digital disruptions.

In that earlier piece, Sharma had emphasized the importance of customer-centric strategies, smarter engagement, and leveraging emerging technologies such as AI to redefine customer relationships and maintain competitiveness amidst rapid changes.

This follow-up Q&A expands on those ideas by diving into practical challenges and solutions that Asian enterprises face in delivering seamless digital experiences, focusing on three critical areas: data integration for personalization, content creation at scale, and managing organizational change through talent acquisition.

DigiconAsia: What are the main challenges Asian enterprises face in delivering seamless digital experiences, and how is Adobe addressing them?

Shashank Sharma (SS): Asian enterprises face three primary challenges:

  1. Integrating data insights into activation channels
  2. Creating personalized content at scale
  3. Managing change through talent acquisition and process adaptation

These challenges are interconnected, and require a holistic approach to address effectively.

Enterprises need to focus on bridging the gap between data analysis and activation, leveraging advanced technologies to produce personalized content efficiently, and fostering a culture of continuous learning and adaptation.

To overcome these hurdles, companies are increasingly turning to comprehensive digital experience platforms that can unify customer data, enable real-time personalization, and provide tools for scalable content creation.

Additionally, many organizations are investing in change management programs and partnering with digital strategy experts to upskill their workforce and navigate the complexities of digital transformation. Even in countries that boast a large talent pool, organizations may struggle to find the right digital skills. The problem is exacerbated in other countries where the talent gap is more pronounced.

While there is a willingness to adopt digital technologies, the lack of skilled professionals hinders progress. This where my organization leverages insights from more advanced regions such as Europe, North America and Australia. We use that to help educate our customers and take them on a journey of change management. Additionally, we offer digital strategy teams to upskill customers, enabling them to effectively use available technologies to drive outcomes.

On the creative side, introducing advanced technologies in the education system can equip future professionals with the necessary digital skills, ensuring they are prepared to drive digital experiences when they enter the workforce.

DigiconAsia: Why is data integration such a significant hurdle for organizations in Asia and worldwide?

Pages: 1 2

Share:

PreviousUPS selects NTT DATA for data center transformation and modernization
NextASEAN leads in Hybrid AI adoption, surpassing global and APAC organizations

Related Posts

How to do impactful marketing in times of crisis

How to do impactful marketing in times of crisis

April 27, 2020

Singapore banks and insurers improved CX quality significantly amidst the corona chaos

Singapore banks and insurers improved CX quality significantly amidst the corona chaos

October 8, 2020

Global investment firm sets up digital pressure valve for wire payments resilience

Global investment firm sets up digital pressure valve for wire payments resilience

October 25, 2021

Keeping 15 million affluent members happy via DX, AI and blockchain

Keeping 15 million affluent members happy via DX, AI and blockchain

April 15, 2021

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Gill Capital redefines retail product discovery with Google-quality search

    Gill Capital redefines retail product discovery with Google-quality search

    Harnessing generative AI, agentic AI …Read More
  • Indonesia’s largest private hospital network modernizes operations with cloud migration  

    Indonesia’s largest private hospital network modernizes operations with cloud migration  

    PT Siloam International Hospitals improves …Read More
  • Maybank accelerates digital transformation with AI-driven innovation

    Maybank accelerates digital transformation with AI-driven innovation

    Maybank has entered into a strategic …Read More
  • India robotics firm transforms automation with virtual twins and low-code platform adoption

    India robotics firm transforms automation with virtual twins and low-code platform adoption

    Adopting a unified digital platform …Read More

Bottom Sidebar

Other News

  • 600 MW Monsoon Wind achieves commercial operation, delivering clean energy across borders

    September 1, 2025
    600 MW, utility-scale, onshore wind …Read More »
  • Humanoid robots gain momentum, but hardware costs hold back mass adoption, says DIGITIMES

    September 1, 2025
    TAIPEI, Sept. 1, 2025 /PRNewswire/ …Read More »
  • MetaOptics Ltd Registers Offer Document on its Listing on SGX Catalist

    September 1, 2025
    SINGAPORE, Sept. 1, 2025 /PRNewswire/ …Read More »
  • LiuGong Finance Indonesia Officially Launched and Customer Day Successfully Held

    September 1, 2025
    LIUZHOU, China, Sept. 1, 2025 …Read More »
  • Telin and ITCO Niaga Announce Visionary Collaboration to Strengthen Indonesia Cable Express II (ICE II)

    September 1, 2025
    BALI, Indonesia, Sept. 1, 2025 …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 DigiconAsia All Rights Reserved.