A 25% surge in pandemic-driven mobile usage chalked up record spending and usage of gaming, video sharing, social/dating and productivity apps.
A mobile data and analytics provider has declared 2021 as a record-breaking year with total consumer spend across iOS and Google Play leaping by nearly 25% year-on-year to hit US$135bn.
Downloads also hit a new milestone in the provider’s data sets, growing 8% year-on-year to reach 140bn.
These numbers from App Annie’s data sets also show:
- Video sharing and editing apps saw the highest growth in 2021 globally:
- Hyper casual games reigned supreme for downloads:
- Genshin Impact and Roblox saw the largest growth
- Roblox,AmongUS , Pokemon Unite saw big increases in usage
According to the firm’s Head of Insights, Lexi Sydow: “One of the big takeaways is that the global population adapted to the pandemic by embracing a mobile lifestyle. The sectors that did well were the ones that brought people closer together both virtually and in person.”