The Social Media Trends report, in its sixth edition, now includes survey data and conversational intelligence.

The current economic climate is a challenge, but it has also opened up new opportunities. Markets and top global brands have had to adjust their strategies on the go, and 2021 is expected to be another challenging landscape to navigate.

In the area of social media marketing, data on consumer insights and trends can offer some direction, and two companies have published a summary of their data for such a purpose.

Talkwalker, a social listening and analytics company, together with HubSpot, a growth platform, have  published their latest free Social Media Trends Report in six languages tailored for markets in the US, Europe, Asia, and across the globe.

Conversational intelligence added

Unlike previous editions, this year’s report includes survey data for the first time, after feedback from global brands and agency clients. It also includes conversational intelligence features. This added perspective can help marketers hear from peers to identify the trends that frontline industry professionals are focused on. The report will be followed by the firms’ first-ever a virtual conference digging deeper into the trends.

Said Elena Melnikova, CMO of Talkwalker: “This is the sixth consecutive year (we) unveiled the insights every marketing professional should know to stay on top next year. And each year, we’ve strengthened our position as a thought leader in consumer insights by bringing together analyses from millions of social data points and industry experts to pinpoint the trends that will matter most. Our partnership with HubSpot helps us create greater impact, sharing these valuable insights with even more marketing and PR professionals.”

Hubspot’s Vice President of marketing Meghan Keaney Anderson commented: “The events of 2020 have created widespread uncertainty for companies in almost every industry. Knowing the trends most likely to define the coming year is one of the best ways marketing leaders can combat the ongoing unpredictability and set their teams up for success in 2021. We hope that marketers find the deep insights available in the report helpful as they map out their strategies for the year ahead.”