Although already technology-savvy, the leading airline has made hay in the current lull to boost digitalization in preparation for sunshine days.

South Korea’s largest low-cost carrier, Jeju Air, carried over 13 million passengers in 2019, and rose to prominence due to its adoption of technology for good customer experiences.

Now, while awaiting the global travel industry’s recovery from the pandemic, it has used the lull to brace for even better days ahead.

The carrier has adopted an ‘e-commerce first’ platform with comprehensive retailing, analytics, and passenger personalization tools. The solution is designed for efficiency, using a single-record approach that manages both the offer and the order throughout the customer lifecycle. The carrier’s reservations, retailing system, day-of-departure and pricing optimization will also be enhanced by machine learning optimization.

Real-time data for decision making and omnichannel processing are hallmarks of the carrier’s new operational platform which was inked with Navitaire, an Amadeus company.

With the new solution, Jeju Air gains access to a scalable platform built on modern technology that is used by many of the leading hybrid and low-cost carriers worldwide. The platform includes an extensive suite of digital APIs, advanced analytics, and data capabilities designed to help the airline respond to market opportunities and maximize their brand to support future growth.

Said the carrier’s CEO E-Bae Kim: “We see innovation as a key aspect of recovery and our growth in the future. This technology partnership will enable us to build new applications quickly, launch new products, and take action with real-time data while ensuring the satisfaction of our passengers. We look forward to working closely with the Navitaire team to leverage this advanced technology.”

Navitaire CEO David P. Evans noted: “As airlines navigate the industry disruption caused by COVID-19, (our) uniquely open, highly flexible, scalable platform, together with leading digital and retailing capabilities, (can) help Jeju Air create and leverage opportunities with its customers. We look forward to partnering with Jeju Air and to providing a strong foundation to help the carrier further strengthen its position as a market leader.”