The firm has just bolstered its existing intelligent data infrastructure to stay competitive and data resilient
In the world of motor sports, Porsche is a visible brand commanding fans’ loyal following. Behind the firm’s success in driving strategic decision-making on the track is its focus on running on an intelligent data infrastructure.
With eco-sustainability now a pressing concern in both motor sports firms and their audiences, the industry is racing to transform and digitalize to stay one step ahead of competitors. This strategy includes ensuring access to race data in real time, low-latency data analysis, and AI-powered software in the Cloud to managing all data (collecting, sharing, analyzing, split-second decision making) across its complex and high-performance IT environment — from the garage to the track — for successful trackside performance.
According to the firm’s director of team management, business relations, and e-sports, Carlo Wiggers: “Motorsports are more about technology than almost anything else. A skilled driver is only as good as the vehicle and race strategy can empower (him) to be. (Our) intelligent data infrastructure moves our data to the exact place where it will be the most useful. Our teams travel around the world for race events but still need a connection to the data generated by our home base in Germany.”
The intelligent data Wiggers referred to also involves data-driven simulations to help the team to pick the best moment to activate their signature “Formula E attack mode” that unlocks an additional 50 kilowatts of engine power for a well-timed burst of extra speed.
According to Gabie Boko, Chief Marketing Officer, NetApp, Porsche’s data infrastructure partner: “Motorsports generate massive amounts of data — during and even before a race — that helps them develop their race strategy and respond to changing conditions. Racing is the ultimate test for technology because speed is literally the name of the game… The Porsche Motorsport teams need reliable and instantaneous access to their data to stay competitive.”
