Integrating student records into a ‘single source of truth’ facilitates targeted, personalized communications to improve student welfare monitoring and support
In its continual drive to enhance student-data lifecycle management, Australia’s La Trobe University is adopting an AI-powered cloud-native software-as-a-service platform.
This is expected to allow the university to simplify, master, manage and govern data sets linked to each student record. With student records organized in a single 360-degree view, university administrators can leverage trusted data across the organization to create personalized and targeted communications that are relevant to individual student needs. This can increase engagement with each student while also free up staff time to focus on other tasks.
According to the university’s Director of Data & Analytics, Anthony Perera, this ‘single source of truth’ in student records management “enables us to have a holistic 360-degree view of data we can trust from across our organization for data analytics and insights. We can have greater peace of mind and not have to worry about data, and that frees up our time to deal with more strategic tasks. Furthermore, having high quality, trusted data allows us to optimize our marketing campaign efforts and become even more successful in engaging our students in every stage of their journey with us: from student recruitment and enrolment, right through to graduation and beyond. This underpins La Trobe’s belief in pursuing sustainable practices and innovation.”
Better quality data boosts student trust
The project will be implemented in phases starting with the processing of enabling a 360-degree view of student data, followed by process of managing reference data in its entire lifecycle and data governance in adherence to the university’s data governance policy.
Richard Scott, Vice President and Managing Director, Informatica (Australia & New Zealand), the technology provider for the project, noted that data fragmentation from disparate systems is creating data silos that make it challenging for organizations to optimize experience and engagements with target audiences across all channels and touchpoints: “The SaaS solution allows La Trobe University to achieve faster time to value with quicker deployment, while empowering data users with the self-service function to access data they need in broader visibility and consistency that are aligned to business outcomes. This in turn creates a better, trusted relationship with the students, improves student experience and retention rates with the consistent use of high quality data across the University.”