A recent study by Qlik explored Singapore consumers’ trust in data for making decisions that impact their lives. 

The study of 1,052 Singapore consumers found that 56% trust their emotions, experiences and intuition more when making decisions, as opposed to factual data and technology.

As data becomes more ingrained into our lives, overcoming this trust gap represents a challenge for companies providing data-informed or AI-powered apps and services to consumers.

Check out this infographic for more key findings.