Enhancing customer journey and security are key priorities for APAC businesses in 2022
New research from Experian has found that while consumers’ digital activities are gradually returning to pre-COVID levels, their expectations from businesses remain as high as ever.
The 2021 Global Insights Report says the initial pandemic-induced surge in online activity across Asia Pacific appears to have stabilized, as consumers focus more on digital experience and practice caution around fraud and security risks.
Experian interviewed 3,000 consumers and 900 businesses across 10 countries globally – including India, Japan, Singapore and Australia in the APAC region – to reveal how digitalization is impacting business priorities and consumer expectations for the year ahead.
For the key findings, check out this infographic.