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Europe’s voluntary AI code faces industry pushback as implementation of sweeping new law nears

By DigiconAsia Editors | Wednesday, July 23, 2025, 3:02 PM Asia/Singapore

Europe’s voluntary AI code faces industry pushback as implementation of sweeping new law nears

As AI evolves into a powerful industrial complex, tech giants now challenge and resist government efforts to impose regional safety rules.

European policymakers face escalating tensions with Silicon Valley, as some of the world’s largest social media and AI firms have refused to back the EU’s latest voluntary code of practice for AI regulation.

Just weeks before the comprehensive AI Act takes effect across the bloc, Meta opted out of signing the code, arguing publicly that the policy exceeds the intended scope of the new legislation, and brings fresh regulatory uncertainty for AI innovation.

The code, which was developed to help industry players navigate the AI Act’s sweeping requirements, urges signatories to tighten standards around data transparency; respect copyright owners when gathering training material; and regularly update technical documentation.

Supporters maintain that these commitments are crucial for ensuring responsible AI development and protecting citizens from potential harms. Yet corporate critics argue the guidelines threaten to slow progress by layering added bureaucracy atop already complex compliance demands. One social media giant has described the EU’s approach as a misstep that risks stifling not just established firms but also the next generation of European AI startups.

The rules, which are voluntary, are framed as guidance, but the AI industrial complex argues that these could in practice become de facto obligations, especially as regulators signal aggressive enforcement.

Industry heavyweights resisting the EU guidance include Alphabet, Meta, Microsoft, and Mistral. Their hesitation underscores broader anxieties within the tech sector about how Europe’s bold regulatory ambitions may collide with the needs of companies developing cutting-edge general-purpose models.

Despite mounting industry resistance, European officials remain steadfast, insisting the new compliance guidance merely clarifies — not expands — the obligations already enshrined in the AI Act, which bans high-risk applications and sets transparency standards for advanced AI systems.

With the law’s August launch fast approaching, the standoff is shaping up as an early test for the EU’s efforts to set global norms in the age of artificial intelligence.

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