RECENT STORIES:

Addressing digital sovereignty in a data-driven world
The rise of situational intelligence
Tech platforms, telcos, banks sign cross-border pact against online sc...
Study Estimates Fintech Lending AdaKami Contributes Up to USD 649 Mill...
HCLTech named as one of the World’s Most Ethical Companies® by E...
TOYO Co., Ltd Announces Leadership Transition
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      The rise of situational intelligence

      The rise of situational intelligence

      Thursday, March 19, 2026, 10:55 AM Asia/Singapore | Features
    • Featured

      Balancing brand heritage and modern service with AI-powered customer experience

      Balancing brand heritage and modern service with AI-powered customer experience

      Wednesday, March 18, 2026, 9:51 AM Asia/Singapore | Case Studies, Customer Experience, Features
    • Featured

      IoT trends APAC enterprises cannot ignore in 2026

      IoT trends APAC enterprises cannot ignore in 2026

      Friday, March 13, 2026, 3:02 PM Asia/Singapore | Features
  • News
    • Featured

      Tech platforms, telcos, banks sign cross-border pact against online scams

      Tech platforms, telcos, banks sign cross-border pact against online scams

      Thursday, March 19, 2026, 10:17 AM Asia/Singapore | News, Newsletter
    • Featured

      Social media giants face landmark lawsuits this year over implicated youth addiction harm

      Social media giants face landmark lawsuits this year over implicated youth addiction harm

      Wednesday, March 18, 2026, 10:18 AM Asia/Singapore | News, Newsletter
    • Featured

      Airlines overcome retailing silos through hybrid distribution and payment platform integrations

      Airlines overcome retailing silos through hybrid distribution and payment platform integrations

      Tuesday, March 17, 2026, 4:41 PM Asia/Singapore | Future of Travel, News
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Case Studies

Flying ahead with AI and automation

By DigiconAsia Editors | Thursday, May 29, 2025, 2:56 PM Asia/Singapore

Flying ahead with AI and automation

Cathay scales up to meet increased travel demand with AI and automation. 

Cathay, the Hong Kong based premium travel lifestyle brand, is leveraging UiPath to drive positive changes and strengthen its position as a digital leader in customer experience, safety and operational efficiency, productivity, and compliance through AI-powered automation. 

“We are… pleased to witness that our investment in AI and automation has turned into fruitful results,” said Aldric Chau, General Manager Digital, Cathay. “We continue to innovate through our close collaboration with UiPath to harness the full power of automation and generative AI to ultimately deliver significant outcomes for our customers and to our internal operations. By leveraging AI and automation, we aim to maintain our digital leadership by prioritizing a strong customer-centric approach and continuously pursuing innovation.”  

“AI-powered automation can help organizations streamline workflows and drive efficiencies, which has huge benefits such as enhanced customer and employee experiences, substantial cost savings, improved accuracy, and increased productivity to drive greater business value. It is particularly important for the aviation sector that needs to significantly scale up in order to satisfy the huge demand as travel resurges after the pandemic” said Richard Chen, Regional Vice President, Greater China at UiPath. “We are proud to enable the digital transformation journey at Cathay and look forward to working closely together to continue delivering the strongest outcomes for its employees and customers.” 

As part of its comprehensive digital transformation strategy, Cathay recognizes the power of AI and automation in realizing this vision. Cathay started adopting UiPath Platform back in 2018. Today, Cathay employs UiPath automation solutions across more than 20 departments with over 160 bots to support employees’ day to day work. 

These solutions are essential for Cathay as they scale up during their rebuilding efforts following the challenging pandemic period. By leveraging tools such as UiPath Action Center, AI Center, and Document Understanding, Cathay is able to relieve employees of manual and repetitive tasks, allowing them to focus on more value-added activities. This not only enhances customer and employee satisfaction but also increases efficiency and drives significant operational improvements across its services. 

Turning AI-powered automation and innovation into tangible business outcomes

UiPath AI and automation is instrumental in helping Cathay address the challenges associated with the high-volume and high-intensity process across various business units.  

By leveraging the capabilities of UiPath Document Understanding, Cathay trims document processing for repetitive and manual tasks, resulting in higher accuracy, faster processing times and increased process volume.  

For example, Cathay is leveraging bots to automate its flight reseat notification process for passengers. Today, with automation, the process is approximately 20 times faster than manual email notifications. It also enhances operational efficiency in back-office functions. Before automation, tax declaration preparation took employees around three weeks. With the introduction of automation, this timeframe cut down to just one to two days. Additionally, UiPath bolsters compliance through automated reporting for flight scheduling, which reduces human error and ensures adherence to regulatory requirements, saving Cathay 50% of the reporting time. 

Cathay has also implemented its first Intelligent Document Processing (IDP) use case to handle invoices for the SAMEA region. Currently, over 72% of invoices are processed automatically, reducing processing time by four times. This advancement not only increases efficiency but also enables its team to focus on more strategic tasks, such as investing in vendor relationships and queries. 

Looking ahead, Cathay will continue to join forces with UiPath in exploring new opportunities in areas such as intelligent document processing and process mining. In doing so, it aims to empower its employees and advance the organization in a rapidly evolving digital landscape and achieve outcomes that were unimaginable before. 

Share:

PreviousSurviving and thriving in the era of AI-driven automation
NextExperts stress role of China, other Global South nations in reshaping global governance

Related Posts

Four ways Machine Learning is revolutionizing the industrial sector

Four ways Machine Learning is revolutionizing the industrial sector

March 15, 2021

Australia’s largest marathon uses enhanced insights for better race-day engagement

Australia’s largest marathon uses enhanced insights for better race-day engagement

November 26, 2019

Forrester’s top 10 emerging technologies for 2024

Forrester’s top 10 emerging technologies for 2024

June 26, 2024

Fancy some structured, 3D-bioprinted tuna steaks?

Fancy some structured, 3D-bioprinted tuna steaks?

August 5, 2022

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Balancing brand heritage and modern service with AI-powered customer experience

    Balancing brand heritage and modern service with AI-powered customer experience

    Balancing brand heritage and modern …Read More
  • Overhauling IT boosts business sustainability, efficiency amid motorsport carbon pressures: McLaren

    Overhauling IT boosts business sustainability, efficiency amid motorsport carbon pressures: McLaren

    The firm’s global IT team …Read More
  • Nokia integrates all-flash data infrastructure into telco cloud for network modernization

    Nokia integrates all-flash data infrastructure into telco cloud for network modernization

    Its December 2025 upgrade supports …Read More
  • Overcoming workforce challenges in Japan’s healthcare sector with generative AI: JCHO Osaka Hospital

    Overcoming workforce challenges in Japan’s healthcare sector with generative AI: JCHO Osaka Hospital

    A digitalization initiative launching by …Read More

Bottom Sidebar

Other News

  • Study Estimates Fintech Lending AdaKami Contributes Up to USD 649 Million to Indonesia’s GDP

    March 18, 2026
    JAKARTA, Indonesia, March 18, 2026 …Read More »
  • HCLTech named as one of the World’s Most Ethical Companies® by Ethisphere for third consecutive year

    March 18, 2026
    NEW YORK and NOIDA, India, …Read More »
  • TOYO Provides Preliminary, Unaudited and Unreviewed FY2025 Financial Results

    March 18, 2026
    TOKYO, March 18, 2026 /PRNewswire/ …Read More »
  • TOYO Co., Ltd Announces Leadership Transition

    March 18, 2026
    TOKYO, March 18, 2026 /PRNewswire/ …Read More »
  • TCL Solar Shines at PV EXPO 2026 in Japan: Empowering Global Carbon Neutrality with Extensive Product Portfolio

    March 18, 2026
    TOKYO, March 18, 2026 /PRNewswire/ …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2026 DigiconAsia All Rights Reserved.