Public APIs and IoT provide real-time analytics for enhanced insights to runners and spectators alike.

The Medibank Melbourne Marathon, run by IMG, is the largest marathon festival in Australia. In order to succeed in today’s data-driven world, IMG knew it hard to turn 40 years of historical race data into meaningful insights and to create a dashboard that could provide real-time analytics for runners and spectators.

With the help of SAP’s public APIs and IoT solutions, one positive result of such a partnership was the increase in online live-race video average viewing time from 29 seconds in 2017 to 8 minutes and 30 seconds in 2018.

Download this case study for more information about the partnership and the results.