RECENT STORIES:

Addressing digital sovereignty in a data-driven world
The GrowHub Announces Expansion of Research & Development Team to ...
PayJoy Marks 10 Years and 15 Million Customers: Focused on Expanding R...
H World Group Releases 2024 Sustainability Report, Advancing Sustainab...
ThinkCyte Unveils MorphoScan Cloud: A Versatile Cloud-Based Platform f...
Aviva and FNZ unveil latest innovations to enhance adviser experience
LOGIN REGISTER
DigiconAsia
  • Features
    • Featured

      Illegal content streaming syndicates involve much deeper criminal activities than you think

      Illegal content streaming syndicates involve much deeper criminal activities than you think

      Monday, June 2, 2025, 1:48 PM Asia/Singapore | Features, Newsletter
    • Featured

      NRF 2025 APAC to showcase top innovations transforming regional retail

      NRF 2025 APAC to showcase top innovations transforming regional retail

      Friday, May 30, 2025, 11:58 AM Asia/Singapore | Features, Newsletter
    • Featured

      Surviving and thriving in the era of AI-driven automation

      Surviving and thriving in the era of AI-driven automation

      Thursday, May 29, 2025, 2:35 PM Asia/Singapore | Case Studies, Features, Newsletter
  • News
    • Featured

      AI model o3 defies shutdown commands autonomously, with code tampering

      AI model o3 defies shutdown commands autonomously, with code tampering

      Friday, May 30, 2025, 6:07 PM Asia/Singapore | News, Newsletter
    • Featured

      AI “inbreeding” crisis looms as their models spiral into irrelevance, warns expert  

      AI “inbreeding” crisis looms as their models spiral into irrelevance, warns expert  

      Friday, May 30, 2025, 2:45 PM Asia/Singapore | News, Newsletter
    • Featured

      Drone industry’s bold projections tempered by regulatory, technical, and public acceptance barriers

      Drone industry’s bold projections tempered by regulatory, technical, and public acceptance barriers

      Tuesday, May 27, 2025, 4:54 PM Asia/Singapore | News, Newsletter
  • Perspectives
  • Tips & Strategies
  • Whitepapers
  • Awards 2023
  • Directory
  • E-Learning

Select Page

Case StudiesNews

F1 tackles data management and sustainability issues with prudent IT partnerships

By DigiconAsia Editors | Tuesday, September 24, 2024, 3:29 PM Asia/Singapore

F1 tackles data management and sustainability issues with prudent IT partnerships

Being an iconic sports event, the firm is always racing to find the right formula for partnering  supportive IT brands

Back in the early days of drag racing in the 1920s, even the then ‘cutting-edge engineering’ was struggling to surpass 100mph on the racetrack. 

Today, Formula One drivers regularly reach speeds of over 200mph and withstand fighter jet levels of G forces as they race. 

According to Pete Samara, Director of Strategic Technical Ventures, Formula 1: “From the car to the track, to the broadcast and digital products, innovation has to be at the heart of everything we do every single day. Innovation is embedded in everything we do.” 

In this case study, the firm’s commitment to leading the way in technology application is examined. As its IT director, Chris Roberts explained: “We’ve got to make a million-and-one moving pieces synchronize and all come together in perfect harmony for race weekend. It’s about ensuring that innovation comes together and we make it 100% operational for fans. That’s a lot of people, and that’s a lot of software to get working together.”

One of the major challenges is managing the sheer volume of data generated by the firm and also the archived data of 22 Grands Prix in its history. Also, fan experience is an influential factor in the organization’s constant efforts to push technological boundaries, and letting followers of the sport access interesting parts of F1 statistics and knowledge bases seamlessly is important.

The firm navigates its data management challenges through an infrastructure that also addresses its sustainability goals — by “recycling tech in a more socially and environmentally responsible way” and making sure their hardware is “going to be given a second life with users who will make the most of it, or is being recycled. And that helps us towards our goals of being more sustainable.” The firm was referring to its partnership with Lenovo for that part of their infrastructure.

Roberts disclosed their partnership “allows the IT teams to pick products from their vast portfolio, to communize against our organization’s needs. Our vision is to create the world-leading spectacle of motorsport for our fans. Technology plays a massive part in that for us because we need to engage our fans on multiple levels, on multiple platforms, across the world.”

Share:

PreviousiClick Interactive Asia Group Limited Announces Closing of Disposal of Its Mainland China Enterprise Solutions Business
NextXChange TEC.INC Announces Entry into $25.0 Million Committed Equity Facility with VG Master Fund SPC

Related Posts

Time to deal with climate risk

Time to deal with climate risk

June 14, 2023

Preempting the impending shortage of craftspeople with collaborative automation

Preempting the impending shortage of craftspeople with collaborative automation

July 6, 2023

Online fintech platform launched to help ASEAN SMEs to digitalize

Online fintech platform launched to help ASEAN SMEs to digitalize

June 29, 2020

CIO Playbook 2024 – It’s all about Smarter AI

CIO Playbook 2024 – It’s all about Smarter AI

March 25, 2024

Leave a reply Cancel reply

You must be logged in to post a comment.

Awards Nomination Banner

gamification list

PARTICIPATE NOW

top placement

Whitepapers

  • Achieve Modernization Without the Complexity

    Achieve Modernization Without the Complexity

    Transforming IT infrastructure is crucial …Download Whitepaper
  • 5 Steps to Boost IT Infrastructure Reliability

    5 Steps to Boost IT Infrastructure Reliability

    In today's fast-evolving tech landscape, …Download Whitepaper
  • Simplify Payroll Setup for Your Small Business

    Simplify Payroll Setup for Your Small Business

    In our free guide, "How …Download Whitepaper
  • Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.

    Download Whitepaper

Middle Placement

Case Studies

  • Tackling logistics and supply chain challenges with digitalization: Thanakorn Vegetable Oil Products

    Tackling logistics and supply chain challenges with digitalization: Thanakorn Vegetable Oil Products

    Implementing real-time shipment tracking, improved …Read More
  • Flying ahead with AI and automation

    Flying ahead with AI and automation

    Cathay scales up to meet …Read More
  • Surviving and thriving in the era of AI-driven automation

    Surviving and thriving in the era of AI-driven automation

    In the era of AI-driven …Read More
  • RHB Bank expands experience management for greater CX proficiency

    RHB Bank expands experience management for greater CX proficiency

    By analyzing customer experiences at …Read More

Bottom Sidebar

Other News

  • The GrowHub Announces Expansion of Research & Development Team to Accelerate AI Development and Capabilities

    June 4, 2025
    SINGAPORE, June 4, 2025 /PRNewswire/ …Read More »
  • PayJoy Marks 10 Years and 15 Million Customers: Focused on Expanding Responsible Financing in Emerging Markets

    June 4, 2025
    SAN FRANCISCO, June 4, 2025 …Read More »
  • H World Group Releases 2024 Sustainability Report, Advancing Sustainable Development through Service Innovation and Green Operations

    June 3, 2025
    SHANGHAI, June 3, 2025 /PRNewswire/ …Read More »
  • ThinkCyte Unveils MorphoScan Cloud: A Versatile Cloud-Based Platform for AI-Driven Cell Morphology Data Analysis

    June 3, 2025
    TOKYO, June 3, 2025 /PRNewswire/ …Read More »
  • Aviva and FNZ unveil latest innovations to enhance adviser experience

    June 3, 2025
    Aviva platform continues development of …Read More »
  • Our Brands
  • CybersecAsia
  • MartechAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 DigiconAsia All Rights Reserved.