According to Paul Carvouni, Senior Vice President and General Manager, Salesforce, the firm that commissioned the survey, while the trust levels respondents declared were “being driven from personal curiosity, individual use alone doesn’t translate to enterprise-scale impact and trusted business outcomes…” and that “it is up to organizations to provide the secure, enterprise-grade frameworks and skills support that turns personal use of AI into a coordinated engine for growth and innovation…”


*Respondents were segmented by generation as Gen Z (n=1,380; ages 17–29), Millennials (n=1,769; 30–45), Gen X (n=856; 46–61), and Baby Boomers (n=57; 62–80), with all respondents working in knowledgework roles (e.g., finance, marketing, IT, law, education, research, healthcare administration, consulting up to middle management) across firms of 150+ employees. No other methodological disclosures were supplied.

^A detailed press release and methodology section published on the Salesforce APAC news site was provided.