Adopting a unified digital platform for product lifecycle management has enhanced Addverb’s automation efficiency, system validation, and application development speed.
A tech firm in India with expertise in robotics and innovative warehouse automation had seen rising demand to deliver smarter, quicker, and more reliable automation services.
As its global footprint expanded, the firm, Addverb Technologies, had also encountered challenges in coordinating its engineering and manufacturing teams, managing complex product data, and maintaining high standards for customer service. Growing operations highlighted pain points in cross-functional collaboration, system validation, and after-sales management.
In August 2025, Addverb was announced to have addressed these challenges by initiating a broad digital transformation of its operational processes. At the heart of this shift was the adoption of a unified digital platform for product lifecycle management, virtual system simulation, and rapid application deployment. Key technical concepts and solutions implemented included:
- Centralized digital management for all product and process data, enabling consistent information flow across teams
- Advanced simulation and digital twin modeling for entire production and logistics systems, including integration of third-party components to optimize efficiency before physical deployment
- Low-code development tools to speed up deployment of tailored internal and customer-facing applications, supporting faster response to operational needs
Said its CEO, Sangeet Kumar: “Since implementing this digital platform, we’ve experienced a … shift in how we manage after-sales operations. The solution has enabled the creation of a centralized, user-friendly system, streamlined facilities and equipment management, and structured workflows for tracking and resolving issues. Proactive maintenance has now become a reality … allowing us to reduce equipment failures, limit downtime, and improve service reliability while optimizing operational costs for our customers.”
According to Mathew Thomas, Vice President and Managing Director (India), Siemens Digital Industries Software, the digitalization services vendor involved, scalable digital platforms drive faster innovation and seamless collaboration: “Helping to build digitally enabled smart factories ultimately benefits customers across different sectors as they seek agile and intelligent automation solutions.”
Embedding digital technologies into the fabric of its product development and service delivery has helped Addverb Technologies to answer global market demands for operational excellence.
