After all the rush and expense to digitally transform, is your organization reaping low returns on investments? Consider the following tips …
Is digital transformation delivering the value promised by purveyors and vendors?
As organizations continue to invest in new tools and technologies with continual assessment of return-on-investment from digital transformation (DX) projects, the expectations are to drive greater business efficiencies and improve employee productivity and quality.
However, this is not always a simple task. New platforms often come with challenges, especially since some studies show that only one third of global firms meet or exceed their targeted value and achieve sustainable change.
While organizations can easily embrace cloud and digital technologies, adopting them and getting the buy-in from employees and business partners can comprise a totally different ball game. Three ways to reap better DX ROI
Having a digitalization roadmap can make the difference. However, enterprises should consider current infrastructure capabilities and long-term sustainability, alongside intentions to scale the business in the future. They must also bear in mind business continuity plans and organizational readiness or hindrances in embracing new technology.
Measuring and reporting on the adoption of technology deployments is critical. Truly harnessing the value these tools bring to the table and maximizing return on investments (ROI) requires being able to gauge their alignment with the organization’s DX strategy. As such:
- having a unified view of digital adoption analytics across the organization helps leaders not only understand, but help employees use the digital tools more effectively. Through data insights and analytics, team leaders gain the ability to discover which solutions have been fully adopted and which are underutilized, as well as pinpoint where activity is dropping off in an application. This level of real-time insight into aggregate employee productivity helps businesses plan, measure and optimize digital adoption and close the gap in knowledge and productivity. These efforts enable data-driven decision making about an organization’s tech stack, features, redundancies, and translate to an improved digital employee experience and productivity
- consider using Digital Adoption Platforms (DAPs). These services provide a layer of on-screen guidance to software and applications improving the user experience while providing actionable data insights. DAPs enable businesses to be forward-facing, painting a clear picture of the DX trajectory. By tapping on rich, actionable insights, organizations can pivot towards data-driven decision making and then ensure alignment of their digital adoption strategy and ambitions with the tools being deployed.
- Empowering people to drive DX autonomously is important. It can be challenging getting employees to change their ways and adopt new technologies. Tracking user retention, time spent using an application, and engagement with new features are great metrics to assess digital adoption. The ultimate goal is for employees to leverage the full potential of the software and applications available to them in order to extract the most value from these investments. Once employees are fully using the tech stack at their disposal, their tasks become easier and they will become more productive. Ideally, they will take the initiative to drive digitalization continually. Acknowledging the value that people bring to an organization’s DX initiatives is critical to the success of the organization itself.
Ultimately, successful digital adoption does not stop with tool usage—it pushes the limits of what a technology stack is capable of, freeing organizations of limitations based on inefficiencies while improving the digital employee experience.