The proposal for under-16s may restrict features like messaging, chatbots, gaming interactions, after consultation and parental support

The United Kingdom is moving closer to imposing new limits on children’s access to social media, setting up a potential clash with the United States over how to regulate online platforms.

Within days Prime Minister Keir Starmer is expected to unveil a proposal that would restrict certain social media features for users under 16. Rather than a blanket ban, his policy is likely to take a more targeted approach, placing limits on specific platforms, functions, or types of interaction based on age. Educational services such as YouTube Kids could remain accessible, while tighter controls on messaging, AI chatbots, and contact with strangers in gaming environments are being considered.

The proposal follows a large public consultation that drew more than 80,000 responses, with strong support from parents. UK officials say the aim is to better protect young users from harmful content, addictive design features, and online exploitation. Technology Secretary Liz Kendall has emphasized that the government intends to act in what it sees as in the best interest of UK children, signaling that legislation could be introduced before the end of the year.

However, the plan has drawn criticism from the White House, which has warned (amid internal conflicts) that broad restrictions on social media could undermine free expression and disproportionately affect American technology firms. In its response to the UK consultation, the US government has urged a narrower strategy focused on limiting access to explicit or adult content, while giving parents more control over their children’s online activity.

Despite these concerns, UK officials appear determined to proceed. Kendall has publicly dismissed external pressure, making clear that the government will not alter its approach based on foreign objections.

The disagreement highlights growing global tension over how to regulate major tech platforms, many of which are based in the United States but operate worldwide. As countries increasingly prioritize online safety for children, big tech firms face mounting scrutiny and the prospect of differentiated rules across multiple markets.