The two countries may not be in the same exact boat, but the peoples’ rapport in anti-aggression sentiments is expected to escalate.

Last week, Russian forces took control of Kherson in the southern Ukraine—the first major city to fall.

Kyiv remained in government control, and a large Russian armored convoy remained some distance away. More than two million people had already fled the country and hundreds of civilians are believed to have been killed. 

These events traumatized the founder of AutoPolitic, Roger Do, to pitch in to help the country. Being someone who has lived under constant propaganda and threats of invasion from our cousin-neighbor, he felt “a special bond with Ukrainians and acidic anger at their invaders. To help our spiritual brothers and sisters to fight for a better peace, we are sharing all our knowledge about managing social attitudes so they can preserve the truth on social media against the organized Soviet state propaganda and its enablers.”

The tech startup specializes social intelligence tools for political parties and candidates across Asia. It will provide free training in strategic communication and counter-propaganda tactics for Ukrainian online activists around the globe. It has dedicated staff to handle in-depth research and message management for the duration of the conflict.

Free tech for a cause

Similarly, Elliot Chou, founder and CTO, QSearch, a big-data social intelligence firm servicing governments, MNCS and NGOs globally, has volunteered to Ukraine to provide pro bono strategic communication tools and training to resist pro-Soviet propaganda on social media. 

Said Chou: “We know and analyze the power of social media. Now in Ukraine, we continue to help institutions monitor public perceptions and social sentiments to get their message out and defend against disinformation with technology-enabled decision-making.”

His firm’s suite of social media dashboards and viral news alerts to the Ukrainian government and people can facilitate monitoring of social data in 36 countries and in 12 languages globally. These tools are expected to help the promote the Ukrainian cause while managing pro-Putin state messages or propaganda.