Simply select specific interests such as “massage and spa” or “Skywalk”, and the app instantly generates convenient travel destinations and routes
In Thailand, a travel “super app” endorsed by the federal government is a collaboration platform with the private sectors to make traveling “simple, convenient, and responsive to the needs of various needs of travelers”.
Called the Thai Digital Platform Social Enterprise Co., Ltd. (TAGTHAi), the super app aligns with the Tourism Authority of Thailand’s (TAT) goal of digitally transforming the local tourism ecosystem to remain a leading destination and drive high-value growth across the sector.
On 18 Sep, TAGTHai announced ‘Design My Trip’ — a generative AI (GenAI)-powered feature on its mobile app — that will enable travelers to create tailored one-to-three-day itineraries for planning visits to the Bangkok Metropolitan Region.
Users simply select their specific interests, and the tool instantly generates a personalized trip plan. The tool prioritizes convenience by considering distances between recommended locations, to minimize travel time while providing easy access to directions, reviews, and other useful information.
According to the firm, the feature had transitioned from conception to production-ready status in just four months — made possible by Google Cloud data platform AI tools that streamline the creation of data-to-AI workflows while efficiently processing the massive volume of data from 48 public and private sector partners across the country. Built-in tools for monitoring and evaluating model performance were also useful in maintaining the quality and accuracy of the AI-generated itineraries.
Said the firm’s Chief Executive Officer, Thiratida Kuvantharai: “We’re proactively addressing a major pain point faced by international visitors: navigating where to go in Thailand, and how, due to the overwhelming complexity associated with finding reliable in-destination-related information that’s scattered across numerous online platforms.”
According to Annop Siritikul, Country Director (Thailand), Google Cloud: “TAGTHAi’s adoption of GenAI to power Design My Trip has resulted in positive user sentiment and increased purchases of its all-in-one travel pass offerings. This success is an example of the real-world business impact that organizations are seeing as they move their GenAI projects from proof-of-concept into production.”
