The ability to process and quickly mine big data is expected to boost the telco’s business agility and service excellence.

As one of Singapore’s top three telcos, M1, subsidiary of Keppel Corporation provides mobile and fixed services to over two million customers.

Having initiated its digital transformation journey to enhance its customer experience and digitalize its business years ago, the company will move into the next phase: to leverage a cloud-built data lake to understand and gain insights to customer requirements and cater to real-time demands.

Tapping on cloud-native data analytics by Snowflake is expected to give M1 a holistic view of the customer journey in order to provide more personalized experiences.

Under the partnership, M1 will utilize Snowflake’s cloud data platform to integrate data into a ‘single source of truth’, avoiding conflicting data sources and enabling business teams to leverage data insights with confidence.

Said Nathan Bell, Chief Digital Officer, M1: “Our vision is for a digital transformation which will enable us to be more agile as an organization. By partnering with Snowflake, we are able to leapfrog to an entirely new, fully digital, cloud-based business model that will not only deliver a greatly enhanced customer experience but transform our operations in terms of ease of use, efficiency and cost-effectiveness.”

For this crucial initiative, M1 wanted the best-of-breed for all aspects of the project. “Snowflake has shown that from a single platform, they can meet our requirements for instant, secure and governed scalability. Being a digital business driven by data, Snowflake’s ease of integration will allow us to have access to all our data in real time, ensuring we can act with business agility.”

Said Geoff Soon, MD of Snowflake: “Data is the key to any transformation program, particularly in the telco space. We are looking forward to supporting M1 on their digital journey, and helping them deliver an enhanced, holistic customer experience.”