With this connection opened, e-commerce players can now expand their outreach for shoppers and financial institutes alike.

In the United Arab Emirates (UAE), one payments platform has become the first and only payment provider to offer a single-platform unified commerce solution.

With direct card acquiring connections to Visa and Mastercard, transactions will be processed locally in the country via the Adyen platform. Further supported payment methods include American Express, UnionPay International, Diners, Discover, JCB, WeChat and AliPay.

Adyen’s entry to the UAE is supported via its partnership with Network International, which facilitates digital commerce across the Middle East and Africa (MEA) region. With the presence in the UAE, Adyen will support businesses with the same range of products and features as in other regions, including a fully integrated anti-fraud solution, and its revenue optimization toolkit. Covering the entire payment flow via its single platform for online, in-store and in-app transactions, the service will pave the way for more merchants to build frictionless payment experiences for shoppers.

Among the first merchants benefitting from Adyen’s acquiring offering are Foodics, Fabergé and HMSHost International. The latter company’s VP of IT and Facilities, Dennis Hoogreef, said the new opportunity to offer seamless customer experiences across the markets his firm operates in, “is key for a company like ours with global operations across local and international markets. We are excited to be one of the first to go live with Adyen in the UAE.”

Said Sander Maertens, Head of Middle East, Adyen: “We are ready to reduce the pain points merchants currently see in the UAE market (and) look forward to giving merchants access to a superior acquiring solution that will future-proof their payments set-up and drive higher results as we provide them with access to the full capabilities of (our e-payments) platform.”