While digital ordering systems are great for diners, restaurant operators still need to update and upkeep the system’s back-end — sometimes manually.
In South Korea, the food and beverage industry often relies on smart tablets to facilitate in-premises browsing of digit menus and subsequent placements of orders. The advantages of using digital instead of printed menus are self-evident for the F&B and hospitality industries in the digital age.
Given the global F&B staffing challenges, one firm providing this digital solution, t’order, has accumulated more than 230m users in the country, involving up to 120,000 smart tablet devices.
While the digital menu and ordering system enhances the dining experience, the maintenance and updating of restaurant and customer data has, until recently, still required some legwork by F&B staff to visit the t’order service center.
Now, in what is supposedly an industry first in South Korea, the firm has just enhanced its services with integrated remote connectivity — to enable restaurant owners and operators to control the digital ordering system’s proprietary Customer Data Platform (CDP) functions remotely.
With its customer center operating daily until 2am, the additional remote connectivity will allow restaurant owners to address any technical issues, perform maintenance, and fine-tune service capabilities — minimizing the need to visit the service provider. This can drastically increase the quality of service and experience for both restaurateurs and customers.
Said Seongtaek Kwon, CEO, t’order: “Through remote connectivity technology integrated into our proprietary CDP and tablet systems, we can identify restaurant owners’ technical issues within seconds and resolve them swiftly.”
Provision of the additional remote connectivity was made under a five-year partnership program with TeamViewer, whose regional president, Sojung Lee, said: “TeamViewer is very pleased to partner with t’order… to enhance their customer services. We believe this partnership is a great example of how we can help companies to improve efficiency and reduce cost by giving them remote control and access through a wide range of devices across various industries.”
The collaboration is expected to not only provide the country’s restaurant sector with stable remote connectivity, but also strong data security and IT management features to improve business operations and continuity — especially as t’order expands its services to overseas markets.
