Even as an enabler of digital transformation (DX) in the country, this telco’s never stops its own digital evolution.

How does Malaysia’s largest private mobile service provider tap on the latest digital technology to fulfill its aim to become the nation’s most inspiring digital organization by 2022?

Celcom has been playing a key role on driving stronger digital advocacy in Malaysia, boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem. While the firm meets the compliance requirements set by the Malaysian Communications and Multimedia Commission (MCMC), it expects to tap automation and governance technology to streamline the work in regulatory reporting significantly, from approximately 150 man-hours to approximately five man-hours

Said Datuk Kamal Khalid, Chief Corporate and Transformation Officer, Celcom Axiata Berhad: “(we) have a clear focus on driving operational excellence and growth through innovation, digitalization and new business areas. As we place great importance on acquiring high-quality and trusted data in our digital transformation journey, our collaboration with Informatica will ensure the delivery of the highest standard of service experience to our customers.”

Datuk Khalid was referring to Informatica as its chosen technology partner to enhance Celcom’s data governance program. This enterprise data governance solution is a metadata-driven AI engine that helps to automate the governance of the data of millions of subscribers and service information. This in turn allows the telco to provide more accurate and trusted data across business and IT users.

With this further digitalization, the firm expects to foster greater collaboration, perform analytics and business-critical decision making, and in return provide greater experience and outcomes to its subscribers.

Informatica’s Vice President and General Manager (Asia Pacific & Japan), Tony Frey, commented: “In this unprecedented time, data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future.”