Shipping often-bulky products internationally with minimal disruption at cost-effective rates calls for a service-oriented, cloud-based AI-driven supply chain

A digital-first furniture lifestyle brand, Castlery,  has been dedicated to delivering furniture pieces to over 100 metropolitan areas across the United States, Australia and Singapore since 2013.

In establishing a growth mindset and commitment to an ideal customer experience, the firm’s leaders wanted to eliminate disparate systems, mitigate business risks, and create a supply chain focused on excellent service to clients.

According to the firm’s Head, Supply Chain Strategy & Intelligence, Shimin Gu: “The ability to manage supply chain information centrally and make global optimal decisions will allow Castlery to scale the business by greatly improving customer experience. Planning confidently throughout our supply chain with updated data, while remaining agile, improving processes, and reducing controllable costs is important to us and to our valued partners.”

Driven by curiosity and using insightful data to steer integrated logistics decisions, the firm embarked on a digitalization exercise by consultation with supply chain experts (mSE Solutions) and the eventual adoption of an extensible cloud-based and AI-powered platform, Kinaxis. This has allowed the firm to gain the agility to make fast, confident decisions across integrated business planning and the digital supply chain.

Said Richard Lord, VP, Sales (APJ), Kinaxis Inc.: “To ensure customers receive their products in a timely manner requires end-to-end transparency across the global supply chain, and a high level of planning speed and accuracy in the midst of more disruptions than ever. We are excited to work with Castlery to help them proactively monitor and respond to disruptions in real-time, and drive improvements in their supply chain KPIs across the board.”

Buse Aras Sharma, Managing Director, mSE Solutions, noted that Castlery’s latest transformation has made the business more agile, and has ensured that their customers can “become confident that their favorite products will be there when they want them.”