Mark Tan, Vice President and Country General Manager, Tech Data Singapore

Mark Tan (MT): VADs still sit at the center of the tech ecosystems. Over the last decade, technology has improved to meet the complicated business needs of end users. As a result, channel customers require partners with the scale, scope, and relationships to integrate hardware, software, and services into a unified business model.

    • VADs play a larger role in resolving end user issues by being responsible for designing, integrating complementary components, providing technical support and training, extending market reach through established networks, and delivering solutions to customers.
    • VADs also support the many physical and virtual elements offered through transactional subscription based models.

MT: Reliable distributors play a critical role in solving three key concerns that channel partners face:

    • accelerating the IT ecosystem to increase agility, growth, and revenue
    • simplifying supply chain complications
    • streamlining go-to-market strategies

Mark Tan (MT): Maintaining a consistent and unified hybrid-cloud experience for customers involves a combination of strategic planning, technological investments, and effective management. This includes:

    • collaborating with leading technology providers to offer a comprehensive solutions portfolio that caters to different business.
    • ensuring compatibility and interoperability across different cloud environments.
    • implementing a seamless integration strategy that supports various cloud environments.