Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
Gill Capital redefines retail product discovery with Google-quality search
Harnessing generative AI, agentic AI …Read More
Indonesia’s largest private hospital network modernizes operations with cloud migration
PT Siloam International Hospitals improves …Read More
Maybank accelerates digital transformation with AI-driven innovation
Maybank has entered into a strategic …Read More
India robotics firm transforms automation with virtual twins and low-code platform adoption
Adopting a unified digital platform …Read More