Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Whitepapers
Achieve Modernization Without the Complexity
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5 Steps to Boost IT Infrastructure Reliability
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Simplify Payroll Setup for Your Small Business
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
Liverpool FC to deliver more personalized, real-time digital fan experiences with AI
The football club will deepen …Read More
Balancing brand heritage and modern service with AI-powered customer experience
Balancing brand heritage and modern …Read More
Overhauling IT boosts business sustainability, efficiency amid motorsport carbon pressures: McLaren
The firm’s global IT team …Read More
Nokia integrates all-flash data infrastructure into telco cloud for network modernization
Its December 2025 upgrade supports …Read More