Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Whitepapers
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5 Steps to Boost IT Infrastructure Reliability
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
Indonesia fuels GenAI, digitalization in the renewable energy sector
Here is a case study …Read More
Mesolitica launches localized LLM for accurate translation of SEA languages and dialects
The Malaysian startup is laying …Read More
Valiram’s omnichannel partnership to offer flexible payment checkout across Malaysia, Singapore
Partnership with Atome covers 200+ …Read More
GenAI goes shopping for customers of Central Food Retail group in Thailand
The group is piloting a …Read More