Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Whitepapers
Achieve Modernization Without the Complexity
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5 Steps to Boost IT Infrastructure Reliability
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Simplify Payroll Setup for Your Small Business
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
For digital bank Cake, modernizing Vietnam’s digital payment landscape is a cakewalk
The bank has just announced …Read More
How a software firm for SMEs converted more trial users to subscribers: myBillbook
Leveraging a customer-engagement platform saved …Read More
Adopting an integration platform as a service helps Beyond Bank stay relevant
While customer-owned financial institutions in …Read More
Crypto exchange HashKey Global adopts full verification platform
Instead of what could have …Read More