Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Whitepapers
Achieve Modernization Without the Complexity
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5 Steps to Boost IT Infrastructure Reliability
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Simplify Payroll Setup for Your Small Business
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
With over 1 EB of data to process, LY Corporation upgrades to lakehouse tech
Facing data bottlenecks, scalability issues …Read More
Sapporo Holdings transforms data integration, cuts costs, and enables real time decision making
Modernizing its data management has …Read More
MOL leverages AI for efficient crew replacement planning
Shorter consecutive onboard periods, sufficient …Read More
Riding high on AI: Singapore Airlines takes personalized service to new heights
With its digitalized infrastructure already …Read More