Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Whitepapers
Achieve Modernization Without the Complexity
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5 Steps to Boost IT Infrastructure Reliability
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
Genspark adopts AI-driven voice automation platform to boost global communication for customers
Genspark, Twilio, AI voice automation, …Read More
Grab Finance automates eligibility and risk checks across six markets using in‑app transaction signals and localized compliance workflows.
Grab Finance automates eligibility and …Read More
Maritime passenger terminal unifies operations through real-time data and event-driven architecture
The Singapore Cruise Centre is …Read More
US hotel group streamlines operations, unifies management across multiple properties
CN Hotels deploys centralized platform …Read More