Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
When 24/7 engagement means so much to students: University of Malaysia Nottingham
That is what prompted the …Read More
Harnessing the data lakehouse and AI to revolutionize customer experience
UOB achieved 99% cash availability …Read More
Bhutan sovereign wealth fund pilots offline data relay to stabilize distributed-ledger challenges
Amid remote connectivity gaps in …Read More
Low-code platform enables digital-first agility
Few industries demand agility and …Read More