Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
Streamlined invoicing frees Dunlop Tire Thailand staff for higher-value work
Shifting from paper invoices to …Read More
Bank of Maldives updates core systems to support digital and Islamic banking operations
New platform adopted 23 July …Read More
Xiaomi streamlines global payments across 18 markets
Continual digital transformation has reduced …Read More
The 48-hour lifeline: How the IRC rewrote the rules for crisis care
In a world where crises …Read More