Consumer sentiments remain positive for the post-pandemic ‘new business reality’
Here is a report card on consumer sentiments concerning the prospects of physical retail, e-commerce and pandemic-related business marketing....
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X + O = XM?
Merge two sets of strategic data and form a high-level mindset that can boost customer experience, digital marketing and management excellence....
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How to tweak digital marketing for surviving business lockdowns
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing...
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Marketing solution for traffic generation goes ‘live’
This can tap into forecast total media ad spending in APAC of $234.39 billion in 2019 and at 8.2% annual growth. A solution for marketers to...
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New federated access connector integration powers Adobe Campaign with deeper data insights
The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud. Users of Adobe Campaign...
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Whitepapers
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Overcoming the Challenges of Cost & Complexity in the Cloud-first Era.
Case Studies
RHB Bank expands experience management for greater CX proficiency
By analyzing customer experiences at …Read More
Leveraging photorealistic game engines to create digital twins
How SAS uses Unreal Engine …Read More
Leveraging low code development to ensure sustainable urbanization: ARTHALAND Philippines
When employees can be self-reliant …Read More
Predicting and preventing whale strikes by ocean vessels: Fathom Science Inc
To test a predictive model …Read More