In order to live up to higher customer expectations, the regional firm has become more data-driven and efficient focused via continual digitalization.
In facing a complex supply chain landscape and increasingly demanding customers, a firm engaged in regional postal, courier and warehousing/fulfillment services has invested in modernizing operational efficiency and customer onboarding.
Based in Singapore and serving 13 markets across 220 global destinations, SingPost realized it would require a scalable and effective solution for data transformation and mapping, as well as integration and application programming interface (API) management.
With a mission to focus on e-commerce parcel delivery locally and internationally, the firm went on a digitalization project to adopt more advanced technology, including a customizable data integration platform and generative AI (GenAI).
A crucial part of the project was to ensuring data is available and actionable in real time. The firm wanted to break down data silos, improve data governance, and shift away from duplicate and legacy systems. To accomplish this, SingPost needed a robust and reliable integration platform-as-a-service (iPaaS).
Said the firm’s Group CIO, Noel Singgih: “Data is a cornerstone of our business. We use data to orchestrate the end-to-end ecommerce logistics delivery with customer experience at the top of our minds. We need to ensure our customers are kept updated every step of the way, from the time they purchase an item online to when it is delivered to their doorstep.”
By selecting a strategic integration platform for electronic data interchange and API integration “to provide agility and scalability for our businesses and seasonal demands” Singgih said the firm can now customers 75% quicker: from five to six weeks to under two weeks.
According to Thomas Lai, Vice President and General Manager (Asia Pacific and Japan), Boomi, which supplied the technology: “In a digitally connected world, staying ahead of the curve is key. We are honored to partner with SingPost as it transforms into a digital-first company, focusing on real-time data-driven insights.”
