Achieving egg farming innovation through fitness trackers for free-range chickens…
Honest Eggs Co and VMLY&R have launched FitChix, the first-ever fitness trackers designed for chickens. Accompanying the innovation is an integrated campaign designed to show people how free and healthy Honest Eggs Co chickens really are.
VMLY&R collaborated with Airbag to create ergonomic, chicken- friendly fitness trackers that doesn’t impose on day-to-day life and behavior. Multiple prototypes were engineered and calibrated to properly capture the activity levels of individual chickens – including step counts, which are printed onto the eggs that Australians buy at the supermarket.
Watch this video to find out more!