This confers the flexibility and stability needed to invest in future-oriented digital projects without unnecessary upgrade pressures.

South Korea-based Lotte Rental, which manages more than 300 vehicle rental branches in Korea and maintains operations in Thailand and Vietnam, has been steadily digitalizing its enterprise systems to support growth in the regional mobility sector.

On 2 April 2026, the firm announced the extension of a multi-year technology support agreement designed to lower costs and strengthen its modernization roadmap. This is necessary as the expansion of its range of mobility services — from long-term rentals and car sharing to used vehicle sales — necessitates reviewing how recurring maintenance and upgrade expenses limit innovation and system agility. An internal audit had also found that legacy enterprise systems were stable but constrained by high vendor support costs and frequent upgrade mandates.

To streamline operations and redirect spending toward new initiatives, Lotte Rental’s IT division sought a long-term support strategy that would remove the necessity for disruptive migrations while maintaining compliance and security coverage. The resulting initiative introduced several technical measures:

  • Optimization of core enterprise systems to stabilize workloads across finance, logistics, marketing and HR
  • Consolidation of systems to enable cross-department collaboration and process automation
  • Application of robotic process automation and interface redesigns to eliminate repetitive tasks
  • Integration of analytics and AI-based management tools to support predictive decision-making

According to the firm’s Head of IT, Changgeun Park, the move to an independent support model “gives us the flexibility and stability needed to invest in future-oriented digital projects without unnecessary upgrade pressures.” Park added that the company has since launched automation and system integration initiatives projected to save more than 100,000 work hours over the next five years.

Kevin Kim, Regional General Manager, Rimini Street, the supplier of the support services, said the collaboration “enables Lotte Rental to connect system stability with digital innovation,” adding that the firm’s clear technology roadmap positions it for continued growth and efficiency in Asia’s evolving mobility market.