Case Study:

Rakuten Rewards: A Scalable Data Warehouse with Secure Data Sharing

How to scale data resources to meet explosive demand.

The backend system of Rakuten Rewards was not meeting expectations even after a major revamp… until it separated storage from compute.

Founded as Ebates in 1998, Rakuten Rewards provides cash back and shopping rewards, operating the largest loyalty program in the United States. Their 12 million members have earned over $1 billion in cash back at their favorite stores.

Rakuten Rewards is headquartered in the San Francisco Bay Area and has 12 offices worldwide. Their group of companies includes ShopStyle and Cartera Commerce.

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