How a successful farming co-operative in India is leveraging Cloud computing to unlock the next phase of growth for all stakeholders.

In India, a multi-state cooperative society instituted in 1973 to uplift the Areca nut market and the farming community was facing challenges in its mission due to legacy methods of demand forecasting.

The agri-based co-op produces over 23,000 tons of cocoa-based products, and also plans to expand its portfolio with other allied products such as coconut, pepper, and rubber.

To meet burgeoning growth, the co-op also needed to supply its 150,000-strong farmers’ network with real-time market information to balance demand and supply. Additionally, gaining accurate insights over commodity price volatility was critical to mitigating the potential impact on the business.

To address these modern challenges, CAMPCO Ltd. (Central Arecanut & Cocoa Marketing and Processing Co-operative Limited) finally digitalized operations by leveraging cloud computing. The aim is to gain complete visibility across its supply chain and transform business operations by analyzing data to provide meaningful insights for better decision-making. 

Said the co-op’s Managing Director Krishna Kumar: “CAMPCO’s vision for our milestone Golden Jubilee —“Saksham” (meaning “capable”)— is our commitment to build a robust ecosystem of arecanut and cocoa farmers in the country. To fulfill our vision, it is critical to address key challenges like constant price fluctuations and access to real-time market requirements that impact the supply chain and production process. Hence, we required a solid digital platform to accelerate innovation and stay competitive.”

According to Murali Manohar, Senior Director and General Manager for India, Infor—the technology platform partner chosen by CAMPCO: “Forecasting, demand planning, and scheduling are critical priorities in the food and beverage industry to improve scalability and drive the bottom line,” and industry players can tap digital transformation to “stay current with the technical evolution required to innovate new product developments; drive seamless collaboration with suppliers—while meeting stringent regulatory compliance.”