What better way to milk revenge travel trends than with personalized revenge travel deals driven by customer preferences and real-time data?
In a good example of incorporating AI and data-driven customer experience enhancement into travel services.
By capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions, Trip.com expects to cater to users’ diverse needs and preferences.
The firm markets three curated lists to offer personalized travel experiences:
- Trip.Trends provides users with up-to-date information on the most exciting and current activities and events worldwide and in their local areas. This list is culled from real-time data of the most popular travel topics and events in different markets, based on user searches across various platforms, mainstream online search engines, and social media.
- Trip.Best enables global travelers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, bars, and shows. The list is curated by examining various travel products on the firm’s own portal, and scoring them based on an algorithm that picks only the top 1%.
- Trip.Deals is designed for budget-conscious users looking for the best deals on flights, accommodation, and travel destinations. The list is curated based on various factors, such as historical and projected price changes, as well as current travel expenses.
The firm’s co-founder and Executive Chairman of the Board said: “Tourism will continue to be an important industry in a smart society, as it satisfies people’s innate desire to travel and explore. AI cannot replace this experience but can help to advance it.”
During the COVID-19 pandemic, the firm also rode on digital capabilities to remain relevant. It had expanded its range of content offerings, delved into livestreaming, and offered an enhanced marketing tool for its suppliers to enhance their marketing efforts.
In 2022, the number of influencers on the firm’s content platforms had already increased by 47% year-over-year, while user-generated content also rose by 33% compared to the previous year. Additionally, the average number of content viewed per user had continued to increase due to the digital engagement efforts.